USD Professor Colin Campbell Named Editor-in-Chief of Journal of Advertising Research

University of San Diego Assistant Professor of Marketing Colin Campbell has been named Editor-in-Chief of the Journal of Advertising Research, the premier research journal for marketing professionals and academics across media, research, advertising, and communications. He begins in September 2022 following the eight-year term of John Ford, eminent scholar and professor of marketing and international business at Old Dominion University. 

"It is a tremendous honor to be taking the helm of the oldest advertising research journal in the world. I plan to maintain the strong foundation Professor Ford has built while also positioning the journal as a venue where pressing advertising and marketing issues are identified, analyzed and debated," said Professor Campbell. 

Previously, Professor Campbell served as an associate editor for the Journal of Advertising Research. He also serves on the editorial review boards of nine other academic journals and has published 67 articles in peer-reviewed research journals.

At USD's Knauss School of Business, Professor Campbell specializes in digital and social media advertising, with a focus on video advertising, influencer and native advertising, and deal collectives. His research focuses on the challenges the internet introduces to marketers and their innovations. He is also an adjunct associate professor at Swinburne University of Technology in Melbourne, Australia.