USD Professor Orly Lobel Releases New Book

SAN DIEGO, CA — University of San Diego School of Law Professor Orly Lobel investigates the legal battle between Mattel, the creators of the famous Barbie doll, and MGA, the makers of the Bratz dolls, in her new book You Don’t Own Me: How Mattel v. MGA Entertainment Exposed Barbie’s Dark Side.

The story analyzes a ten-year business battle and discusses topics of feminism, consumer psychology, betrayal, and racism. Through several interviews Lobel gathers insider information and testimony from many major names including the owner of MGA and the controversial court judge.

“The dramatic quality of this legal battle is what made me want to tell the story that shows how in every industry, people and businesses compete over the ownership of ideas and over the minds of consumers,” said Lobel. “The story is full of colorful personalities, some heroic and others stumbling into unethical paths. You Don’t Own Me will make you think about how the rules of the game - culture, law, markets - determine what our society looks like, including the games, toys and dolls with which we play.”

You Don’t Own Me: How Mattel v. MGA Entertainment Exposed Barbie’s Dark Side

publicizes a side of the toy industry not normally seen and acts as a guide through the world of business strategy, competition, and litigation.

Lobel will be reading an excerpt from and signing books at Warwick’s La Jolla on November 15, 2017 from 7:30-8:30 p.m.



About the Author

Orly Lobel is the award-winning author of Talent Wants to Be Free and the Don Weckstein Professor of Law at the University of San Diego. She holds a doctoral and law degree from Harvard University and currently lives in La Jolla, California.


About the University of San Diego School of Law

The University of San Diego (USD) School of Law is recognized for the excellence of its faculty, depth of its curriculum, and strength of its clinical programs. Each year, USD educates approximately 800 Juris Doctor and graduate law students from throughout the United States and around the world. The law school is best known for its offerings in the areas of business and corporate law, constitutional law, intellectual property, international and comparative law, public interest and taxation.

USD School of Law is one of the 84 law schools elected to the Order of the Coif, a national honor society for law school graduates. The law school’s faculty is a strong group of outstanding scholars and teachers with national and international reputations and currently ranks 35th nationally and 6th on the West Coast among U.S. law faculties in scholarly impact and 20th nationally and 4th on the West Coast in past-year faculty downloads on the Social Sciences Research Network (SSRN). The school is accredited by the American Bar Association and is a member of the Association of American Law Schools. Founded in 1954, the law school is part of the University of San Diego, a private, independent, Roman Catholic university chartered in 1949.


About the University of San Diego

The University of San Diego sets the standard for an engaged, contemporary Catholic university where innovative Changemakers confront humanity’s urgent challenges. With more than 9,000 students from 69 countries and 50 states, USD is the youngest independent institution on the U.S. News & World Report list of top 100 universities in the United States. The university's eight academic divisions include the College of Arts and Sciences, the School of Business, the Shiley-Marcos School of Engineering, the School of Law, the School of Leadership and Education Sciences, the Hahn School of Nursing and Health Science, the Joan B. Kroc School of Peace Studies, and the Division of Professional and Continuing Education. USD's Envisioning 2024 strategic plan capitalizes on the university’s recent progress and aligns new strategic goals with current strengths to help shape a vision for the future as the university looks ahead to its 75th anniversary in the year 2024.