USD Launches Workshops for Small Business Owners

Certificates in International Trade & Small Business Management Offered

Take your small business to the next level with certificate programs in international trade and small business management and profitability at the University of San Diego. Both are 40-hour programs co-sponsored by the Small Business Development International Trade Center and the State of California Employment Training Panel.


The international trade program begins Monday, Sept. 24 at 5:30 p.m. in USD’s Douglas F. Manchester Executive Conference Center. The course meets Monday and Wednesday evenings for five weeks. Business owners will learn to avoid the mistakes that small businesses often make when they begin exporting, develop an understanding of international marketing and distribution strategies and learn where to locate information related to international business and support services and resources.


The small business management and profitability program begins Thursday, Sept. 27 at 5:30 p.m. in the conference center. The course meets Thursday evenings and Friday mornings for five weeks. Business owners will learn about essential business disciplines of strategy, marketing, finance, operations, management and ethics; access the latest business information, tools and solutions and network with professional service providers and guest speakers.


“It is difficult for owners to maintain a profitable and sustainable business and then grow it to compete with the bigger companies,” said Mary McKay, Ph.D., adjunct USD business professor who teaches the management and profitability program. “Both of these programs will provide the owners with practical, how-to information that they can start implementing right away.


Business owners can learn more register online at Many will qualify for ETP funding from the state. The price for ETP-qualified firms is $325. Non-qualified companies will pay $1,400. Register by Sept. to take advantage of these rates. After Sept. 20, prices go up.


The University of San Diego is a Catholic institution of higher learning chartered in 1949; the school enrolls some 7,500 students and is known for its commitment to teaching, the liberal arts, the formation of values and community service. The school’s six academic divisions include the College of Arts and Sciences, the schools of Business Administration, Education, Law and Nursing and Health Sciences, and the recently opened Joan B. Kroc School of Peace Studies.




About the University of San Diego

The University of San Diego sets the standard for an engaged, contemporary Catholic university where innovative Changemakers confront humanity’s urgent challenges. With more than 8,000 students from 75 countries and 44 states, USD is the youngest independent institution on the U.S. News & World Report list of top 100 universities in the United States. USD’s eight academic divisions include the College of Arts and Sciences, the School of Business, the Shiley-Marcos School of Engineering, the School of Law, the School of Leadership and Education Sciences, the Hahn School of Nursing and Health Science, the Joan B. Kroc School of Peace Studies, and the Division of Professional and Continuing Education. USD recently concluded our successful $317M Leading Change: The Campaign for USD, which represented the most ambitious fundraising effort in the history of the university. In September 2016, USD introduced Envisioning 2024, a strategic plan that capitalizes on the university’s recent progress and aligns new strategic goals with current strengths to help shape a vision for the future as the university looks ahead to its 75th anniversary in the year 2024.