Department Chair of Marketing, Professor of Marketing
- PhD, University of Nebraska-Lincoln, Marketing
- MBA, Villanova School of Business, Marketing
- BS, Villanova University, Marketing
Justine Rapp Farrell, Ph.D. is a professor of marketing and chair of the marketing department at the University of San Diego's Knauss School of Business. She teaches Digital Marketing and Consumer Behavior with a focus on experiential education and project-based learning.
Her research interests focus on the domain of consumer welfare, and more specifically, the intersection of underrepresented consumers within public policy, consumer protection, and influencer marketing. Professor Farrell's research has implications for a variety of domains including consumer behavior, public policy and advertising.
She is widely published in peer-reviewed journals such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Advertising, the Journal of Public Policy & Marketing, among others. She has also received three research grants in the area of transformative consumer research. Professor Farrell is on the Editorial Review Board for the Journal of Public Policy & Marketing and the Journal of Advertising Research.
Areas of Expertise
Digital Marketing, Influencer Marketing, Consumer Behavior, Consumer Well-being, Disadvantaged and Vulnerable Populations
Awards
- Steber Professor, 2021
- Faculty Dual Excellence Award, 2015
- AMA Marketing and Society Special Interest Group - Emerging Scholar Award, 2015
- Innovation in Experiential Education Award, 2014
News
San Diego Business Journal, Being Nimble is Necessity for Mobile Marketing Network, October 13, 2016