Guidelines and Resources

Here you will find guidelines and resources provided to facilitate the utmost quality of all communications created by various university departments. Before you begin creating any communications, please familiarize yourself with the USD brand, which is reflective of the university's culture and history. The resources found here should be used in accordance with USD's brand standards. If there is any way we can better assist you in your projects or make these resources more helpful, please contact us.

Download the most current USD Visual Identity at a Glance booklet (updated Fall 2018).

Learn how to create communications in accordance with USD's brand guidelines.
We can help facilitate and manage those interested in coming to campus to film or photograph.
It is important that all entities on campus use CLC-licensed vendors for production of any apparel or merchandise offered for sale, either on or off campus.
Browse and download photos for use in print or web publications. The Media Gallery is powered by WebDAM and maintained by University Publications.
Check out a list of approved outside photographers, videographers, etc. to hire for your projects.
Download a variety of official USD print, digital and media templates.
The Torero Weekly is a campus-wide email digest of the week's announcements and events.
Training offered through our office includes interacting with the media and help learning to shoot video.
Browse our marketing channel page to determine what promotional options best suit your event needs.

A message from the President

The University of San Diego visual identity is more than just a name or a logo. It’s even more than reputation or image; it’s one’s immediate recognition of the University of San Diego and its mission, values and distinctions. Consistency in the way materials look and read will help the University of San Diego build and maintain its reputation. This vigilance will establish an image so distinguished that people will automatically associate the University of San Diego with a level of excellence that will be seen as an industry standard that others will strive to achieve.

The highest levels of leadership — including the Board of Trustees, the executive council and other campus leaders — are confident that to build and protect the university’s brand, deliberate campuswide measures must be taken to create a consistent approach to its visual identity and standards for communication.

To this end, the Department of University Publications is responsible for the procedures and guidelines that must extend across all academic units, athletic entities and dealings with commercial vendors.

James T. Harris III, DEd