The Colachis Plaza area on the USD campus

USD Marketing and Promotional Channels

Looking to maximize audience reach for your event? USD offers numerous ways to get your message out. Browse the table below to find the appropriate channel(s) that meet your promotional needs. For more information or to add an additional promotional channel, contact us at cds@sandiego.edu

Last Updated: September 2025

Channel Target Audience Point-of-Contact Information Collateral/Creative Specs Deadline

Torero Weekly (email digest)

Campus community (students, faculty, staff/admin)

MyPostings

Content Development and Strategy (CDS)
cds@sandiego.edu

Thumbnail and content specification information available at: Torero Weekly

MyPostings submittal to marketing/communications managers in your area by by EOD Wednesday; marketing/communications managers submit approved content via MyPostings by EOD Thursday of each week.

President's Postcard (monthly email newsletter)

Campus community (students, faculty, staff/admin)

Content Development and Strategy (CDS)
cds@sandiego.edu

TBD by CDS staff.

All events and announcements to be submitted for consideration to CDS by EOD on the third Friday of each month (President’s Postcard is disseminated campus wide the first week of each month during the academic calendar year; excluding January).

Office of the President website All USD constituencies (internal and external) Content Development and Strategy (CDS)
cds@sandiego.edu
TBD by client and CDS staff. TBD by client and CDS staff.
Social Media Channels All USD constituencies (internal and external) Official USD Platforms:
Content Development and Strategy (CDS)
cds@sandiego.edu


Collateral material specifications to be determined on a case-by-case basis, as it will revolve around which platform(s) the client is seeking to leverage, and any content/image specs associated with the platform(s).

For more information, contact cds@sandiego.edu for information about the university’s main social platforms.

See additional information on Social Media Guidelines
All SM requests for event promotion must be filed with desired social media manager at least 24 hours prior to requested posting date. See here for more information.
Campus Digital Signage Campus community (students, faculty, staff/admin) University Center and SLP digital signage: ucslpdisplays@sandiego.edu

See a list of other digital signage displays around campus, and the point of contact for those areas.
- Flyer and video dimensions should be at least 800 (h) x 600 (w) pixels, 72 ppi, (portrait orientation for optimal display setting). Landscape orientation flyers are also accepted
- Accepted flyer file types are .pdf, .jpg, .png, or .gif
- Please keep flyer file sizes under 5mb
- Hi-resolution files are preferred
- Accepted video file types are .mp4, .mov, .avi, .wmv
- The submitter is responsible for observing appropriate copyrights for all images, video, and audio.

See Additional Campus Digital Signage information
A request to post information on the signage should be submitted at least one (1) week prior to the event. Please visit Digital Displays to submit a request to have information displayed on the digital signage. All of the necessary information must be completed at the time of the request. If a posting is denied, an email response will be sent to the requestor with a written explanation.
West Campus Parking Lot Digital Signage Campus community (students, faculty, staff/admin) All digital files are subject to approval by Digital Communications, and must be submitted to cds@sandiego.edu at least two business days prior to the start date. SIZE: 1080 x 1920px @72 PPI

ACCEPTABLE FILES:

JPG, JPEG, PNG, GIF, PDF MP3, WAV, SWF, FLV, AVI, WV, M4V, MOV, H264, 3GP, MP, MPG, MPEG, MP2, MPG2, MPEG2, MP4, MPG4, MPEG4

*Video files can not be longer than 6 seconds.
Campus Events Listing All USD constituencies (internal and external) MyPostings See the guide to using the MyPostings system. Event postings need to be submitted for approval at least 72 hours in advance of the event date.
Campus Bulletin Boards Campus community (students, faculty, staff/admin) University Design
Signs and protocols
Flyer size (preferred):
8.5’’ x 11’’

Campus Bulletin Boards information
For more information on deadlines associated with your communication, see the web page on signs and protocols.
Electronic Marquees (West and Main entrances) All visiting and campus-based USD constituencies University Design
marquee@sandiego.edu
Electronic Marquees information See Information on deadline and form requests
Custom, project-specific websites All USD constituencies (internal and external) Primary:
Web Services

Secondary:
cds@sandiego.edu
For web services, fill out a web request form
For requests to Digital Communications, an initial project meeting is required for scope-of-work. For more information, contact cds@sandiego.edu
USD News Center All USD constituencies (internal and external) news@sandiego.edu

Editor: Matt Piechalak
mpiechalak@sandiego.edu
Generally, USD News Center stories have thumbnail image (640 x 450) and an image embedded in the story itself (870px wide). For events, story ideas submitted to Matt Piechalak editor, USDNC, no later than five days prior to the event.

For all other story ideas/communications, submit story requests to mpiechalak@sandiego.edu.
USD Home Page (hero slider content, spotlight area) All USD constituencies (internal and external) Content Development and Strategy (CDS)
cds@sandiego.edu
Home page hero image and Spotlight photo specifications are the following:

— Hero: 2100 x 952
— Spotlight: 867 x 476
Home page hero stories are scheduled every 6-8 weeks. To submit a story idea for consideration, contact mpiechalak@sandiego.edu Spotlight events and announcements are to be scheduled NO later than five business days prior to the event.

For more information or to submit an event for inclusion, contact cds@sandiego.edu
College, Schools, Centers and Institutes website pages All USD constituencies (internal and external) Primary:
Website maintainers

Secondary:
ITS Library and Web Services (Submit a web request)

Tertiary:
Content Development and Strategy (CDS)
cds@sandiego.edu
All content submitted for inclusion on university affiliated websites must be submitted through the MyPostings or Cascade CMS systems, and approved by the area’s MyPostings administrator or by ITS approvers.

Submit a posting via MyPostings.
All events and announcements should be submitted to the website communications manager no later than five days prior to the event.
University of San Diego Magazine All USD constituencies (internal and external)

Editor, University of San Diego Magazine
usdmagazine@sandiego.edu

The University of San Diego Magazine is produced twice a year. Any creative specifications or recommendations for creative can be provided at any time to:
usdmagazine@sandiego.edu

Class notes submissions can be made to: classnotes@sandiego.edu

USD Magazine has three issues each year (spring, summer, fall), and story idea submittals can be provided at any time to: usdmagazine@sandiego.edu


Class notes submissions can be made to: classnotes@sandiego.edu

USD Vista student newspaper (editorial and advertorial) Campus community (students, faculty, staff/admin) Primary:
mediaadvertising@sandiego.edu

Secondary:
vistaeditor@sandiego.edu
For more information on content and/or advertising specifications, see the USD Vista Media Kit. See information on content and advertising deadlines.

Newsletters: Schools, Centers, Institutes, Alumni, Parents, Faculty

Targeted constituency affiliated with desired newsletter

Circulated Newsletters:

Alumni Relations:

Claudia Gonzales

claudia@sandiego.edu

Campus Rec Newsletter

campusrecreation@sandiego.edu

Center for Educational Excellence (CEE):

Rhea Webb

cee@sandiego.edu

The College (CAS Newsletter):

Tanya Aubin

taubin@sandiego.edu

Copley Library:

Hugh Burkart

hburkart@sandiego.edu

Faculty Newsnotes:

Kristin Scialabba
kscialabba@sandiego.edu

Grad Life Connect e-Newsletter:

Mariann Sanchez

marianns@sandiego.edu

Human Resources:

Karen Oropeza

koropeza@sandiego.edu

Student Affairs:

Danni Rivera

dannimichelerivera@sandiego.edu

Parent Relations Newsletter:

Greta Sosel

gsosarangel@sandiego.edu

School of Engineering:

Michelle Sztupkay

Michelles@sandiego.edu

Student Org Newsletter:

ascommunications@sandiego.edu

All collateral materials should be submitted to the website communications manager no later than five days prior to the event.

TBD, dependent on deadlines associated with each newsletter.

To determine when content should be submitted, please contact the point-of-contact listed for each newsletter.

Public Service Announcements TV, Radio, Print All USD constituencies (internal and external) USD-sanctioned public service announcements are coordinated through the Office of Media Communications.

Lissette Martinez, Senior Director, Media Relations
lissettemartinez@sandiego.edu
All collateral materials to accompany PSAs, as well as print, radio and TV ads must be approved by the Office of Media Communications prior to dissemination.

For additional information, contact lissettemartinez@sandiego.edu
TBD, dependent on project. Generally, all information for PSAs, print, radio and TV placement needs to be submitted to the Office of Media Communications no later than 7 working days prior to the event.

For more information, contact lissettemartinez@sandiego.edu
Media Advisory Targeted internal and/or external groups and affiliates Lissette Martinez, Senior Director, Media Relations
lissettemartinez@sandiego.edu
All collateral materials to accompany media advisories/press releases must be approved by the Office of Media Communications prior to dissemination.

For additional information, contact lissettemartinez@sandiego.edu
TBD, dependent on project. Generally, all information for advisories/press releases needs to be submitted to the Office of Media Communications no later than 5 working days prior to the event.

For more information, contact lissettemartinez@sandiego.edu
Associated Students communication channels Students AS Communications Chair For additional information on collateral material specifications, use the email provided. For additional information on delivery dates for the AS-managed communication platforms, use the email provided.
Blue Buzz (weekly email newsletter for students) Students Torero Program Board
tpbchair@sandiego.edu
For additional information on collateral material specifications for the Blue Buzz, contact tpbchair@sandiego.edu For additional information on deadline copy dates for inclusion in the Blue Buzz, contact tpbchair@sandiego.edu
Community Of Human Resources cascading channel Campus community (students, faculty, staff/admin) Karen Oropeza
koropeza@sandiego.edu
For detailed information about collateral specifications for the Human Resources-sourced communications, contact Karen Oropeza at koropeza@sandiego.edu
Greek Life communication channels Students Inter Fraternity Council (email)

Panhellenic - Sorority governing body (email)
Creative specifications dependent on the channel leveraged. For additional information on how best to communicate your message (and any collateral specifications associated), use the emails provided. Content deadlines dependent on the channel leveraged. For additional information on how best to communicate your message (and any collateral specifications associated), use the emails provided.