USD Brand
The University of San Diego's brand is reflected in what we do and say, what we print and proclaim and what message we impart as an institution, and as members of the university community.
We take care to protect the way that the University of San Diego brand is represented. The key to enhancing USD's brand is a consistent and reliable approach to its visual identity, which builds and protects its image.
Download the most current USD Visual Identity at a Glance booklet (updated Fall 2019).