USD Brand

The University of San Diego's brand is reflected in what we do and say, what we print and proclaim and what message we impart as an institution, and as members of the university community.

We take care to protect the way that the University of San Diego brand is represented. The key to enhancing USD's brand is a consistent and reliable approach to its visual identity, which builds and protects its image.

Download the most current USD Visual Identity at a Glance booklet (updated Fall 2019).

USD's official master logo and other marks are the foundation upon which USD will build a lasting and indelible visual identity.
USD's web standards are meant to create consistency in the university’s presence on the web and mobile applications and tie both platforms to its brand and marketing efforts.
Every effort should be made to adopt these writing guidelines when developing copy for publications or simple correspondence.