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Content Development and Strategy

Strategic storytelling that elevates and amplifies the University of San Diego’s reputation and reach

Who We Are

Grounded in purpose and fueled by creativity, the Department of Content Development and Strategy (CDS) are a team of storytellers and strategists who specialize in developing and delivering compelling content across institutional platforms — ensuring consistency, brand alignment and audience engagement.

CDS provides end-to-end support for content strategy, creation and optimization across university channels in collaboration with our University Marketing & Communications colleagues and our campus partners. Our core responsibilities include:

Torero Weekly

Torero Weekly is a campus-wide email digest of the week's announcements and events sent each week during the academic year.


Contact Us

For all content development and strategy inquiries, please contact cds@sandiego.edu.

Mike Sauer

Senior Director, Content Development and Strategy

msauer@sandiego.edu
(619) 260-7401

Patrick Simon

Director, Web Design

psimon@sandiego.edu
(619) 260-7515

Steven Covella

Senior Content Strategist

scovella@sandiego.edu

Kelsey Grey

Social Media and Digital Content Manager

kgrey@sandiego.edu

Alé Delgado

Digital Media Production Specialist

mayadelgado@sandiego.edu

Renee Jabasa

Digital Projects Specialist

cjabasa@sandiego.edu