A Bachelor’s Degree for Future Data Storytellers
Since the internet's inception, humans have generated around one trillion gigabytes of data. That’s a lot of data — and all of it is useless without an interpreter. Business analytics professionals are becoming essential as organizations rely on leaders who are fluent in the language of data and can use it to drive better strategies. With the business analytics major at USD, you’ll learn how to collect data, use visualization software to crunch the numbers and display results, and most importantly, how to interpret that data into recommendations that help organizations do business — better.
#3
Best Business School for Undergraduates in California
Poets & Quants
#4
Undergraduate Study Abroad Participation (USD)
Institute of International Education
#6
Most Beautiful Campus in America
Princeton Review 2021
Thrive at USD
Your Experience as a Business Student
At the University of San Diego, not only will you receive an enriching education with renowned faculty, but you’ll also join a community that nurtures your ideas in an unparalleled setting — beautiful, sunny, eclectic San Diego. Here are a few more unique experiences you’ll enjoy as a business analytics major:
A Data-filled Curriculum
Through the business analytics program at USD’s Knauss School of Business, you’ll learn best practices surrounding data and get the opportunity to apply your knowledge to real-world projects that support local companies. This way, you’ll be equipped to become both a data analyst and a data storyteller — one who can recommend effective solutions for businesses.
The business analytics minor
By pursuing a minor in business analytics, you will learn to understand business from the inside out — and add a valuable skill set to your resume. USD’s business analytics minor is the perfect academic complement for students eager to use data to do business better, who need technical savvy to balance out their studies in the liberal arts or for those who want to develop quantitative skills that prepare them to conduct research projects in future graduate and post-graduate degree programs.
Tuition, Scholarships and Financial Aid
An Education That’s Worth It
Where you go to college is one of the most important decisions — and investments — you will ever make. At USD, your tuition investment will plug you into an innovation ecosystem that nurtures your ideas and an extensive alumni network that can connect you to your first job.
$61k
Tuition
per year
$3k
Textbooks and Supplies
per year
76%
Scholarships and Financial Aid
of students receive financial aid
Harness the Power of Data
Armed with a business analytics bachelor’s degree, you will be prepared to turn numbers and insights into action. Our alumni are applying their business analytics skills to launch careers across of a wide array of industries.
$59,925
average starting salary of USD graduates
97.6%
of USD graduates received their first full-time offer within three months of graduation
Explore Jobs for Business Analytics Majors
Business Analyst
Business analysts work closely with stakeholders to identify goals, determine best practices for data collection, and analyze processes to recommend improvements.
Strategy Insights and Planning Associate
With a deep focus on strategy, this position reviews analytics and communications to help find innovative business solutions.
Market Research Analyst
By evaluating consumer demand and pricing strategies, market research analysts are vital members in understanding product sales.
Global Risk Management Associate
Understanding the deep implications of risk management on a global scale, this position provides analysis and recommendations to improve.
Next Steps
Let’s Make it Official
As a future business leader, you owe it to yourself to enroll in an inclusive, competitive and dynamic business analytics bachelor’s degree program. Gain the sought-after skills needed to stand out among the pack of job seekers today and apply to the University of San Diego.




