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Business Analytics Major and Minor

A Bachelor’s Degree for Future Data Storytellers 

Since the internet's inception, humans have generated around one trillion gigabytes of data. That’s a lot of data — and all of it is useless without an interpreter. Business analytics professionals are becoming essential as organizations rely on leaders who are fluent in the language of data and can use it to drive better strategies. With the business analytics major at USD, you’ll learn how to collect data, use visualization software to crunch the numbers and display results, and most importantly, how to interpret that data into recommendations that help organizations do business — better.

#3

Best Business School for Undergraduates in California

Poets & Quants

#4

Undergraduate Study Abroad Participation (USD)

Institute of International Education

#6

Most Beautiful Campus in America

Princeton Review 2021

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What Exactly is Business Analytics?

Business analytics can be transformative for companies, both big and small. With the recent popularization of data analytics, businesses have more opportunities to refine their practices than ever before — analytics has completely changed the business landscape. What exactly is business analytics? How does it work, and how can businesses make the most of this powerful technology?

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Thrive at USD

Your Experience as a Business Student

At the University of San Diego, not only will you receive an enriching education with renowned faculty, but you’ll also join a community that nurtures your ideas in an unparalleled setting — beautiful, sunny, eclectic San Diego. Here are a few more unique experiences you’ll enjoy as a business analytics major:

A Data-filled Curriculum

Through the business analytics program at USD’s Knauss School of Business, you’ll learn best practices surrounding data and get the opportunity to apply your knowledge to real-world projects that support local companies. This way, you’ll be equipped to become both a data analyst and a data storyteller — one who can recommend effective solutions for businesses.

The business analytics minor

By pursuing a minor in business analytics, you will learn to understand business from the inside out — and add a valuable skill set to your resume. USD’s business analytics minor is the perfect academic complement for students eager to use data to do business better, who need technical savvy to balance out their studies in the liberal arts or for those who want to develop quantitative skills that prepare them to conduct research projects in future graduate and post-graduate degree programs.

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Tuition, Scholarships and Financial Aid

An Education That’s Worth It

Where you go to college is one of the most important decisions — and investments — you will ever make. At USD, your tuition investment will plug you into an innovation ecosystem that nurtures your ideas and an extensive alumni network that can connect you to your first job.

$61k

Tuition

per year

$3k

Textbooks and Supplies

per year

76%

Scholarships and Financial Aid

of students receive financial aid

Harness the Power of Data

Armed with a business analytics bachelor’s degree, you will be prepared to turn numbers and insights into action. Our alumni are applying their business analytics skills to launch careers across of a wide array of industries.

$59,925

average starting salary of USD graduates

97.6%

of USD graduates received their first full-time offer within three months of graduation

Explore Jobs for Business Analytics Majors

Business Analyst

Business analysts work closely with stakeholders to identify goals, determine best practices for data collection, and analyze processes to recommend improvements.

Strategy Insights and Planning Associate

With a deep focus on strategy, this position reviews analytics and communications to help find innovative business solutions.

Market Research Analyst

By evaluating consumer demand and pricing strategies, market research analysts are vital members in understanding product sales.

Global Risk Management Associate

Understanding the deep implications of risk management on a global scale, this position provides analysis and recommendations to improve.

Next Steps

Let’s Make it Official 

As a future business leader, you owe it to yourself to enroll in an inclusive, competitive and dynamic business analytics bachelor’s degree program. Gain the sought-after skills needed to stand out among the pack of job seekers today and apply to the University of San Diego.