Marketing Curriculum

Below is the current course catalog information. To view more information and an overview visit the course section in the catalog.

The Marketing Major

Preparation for the Major

Lower-division requirements for the major are the completion of the following courses with no grade below C-. Transfer courses must be C- or better.

Students who are pursuing a business major must complete all lower-division business preparatory courses before earning 60 units. Students who have completed 45 – 59 units will receive an email reminding them of the policy that business majors need to complete all lower-division business preparatory courses by 60 units and recommending that they meet with a business advisor, if needed.  Students, who have completed 60-74 units but still have outstanding lower-division business preparatory courses, will have an advisor hold placed on their account and must meet with a business advisor before registering for any upper-division business courses.  If a student has earned 75 or more units and still has not completed all of the lower-division business preparatory courses then the student will not be able to register for any upper-division business courses until the lower-division business preparatory courses have been successfully completed with a C- or better.

ACCT 201Principles of Financial Accounting3
ACCT 202Principles of Managerial Accounting3
ECON 101Principles of Microeconomics3-4
ECON 102Principles of Macroeconomics3
ECON 216Statistics for Business and Economics1-4
or ECON 217 Applied Regression Analysis
ECON 217 is restricted to incoming transfer students and must receive pre-approval
ITMG 100Information Systems3
MATH 130Survey of Calculus3
or MATH 150 Calculus I
Total Units19-23

Major Requirements

Students majoring in marketing must satisfy the USD core curriculum requirements as set forth in this catalog, lower-division requirements for the major, the Professional Development Passport Program and all of the following major requirements:

Business Core
DSCI 300Prescriptive Business Analytics3
DSCI 303Operations Management3
ETLW 302Business and Society3
or PHIL 332 Business Ethics
ETLW 311Business Law I3
FINA 300Financial Management3
MGMT 300Organizational Behavior3
MGMT 490Strategic Management3
MKTG 300Fundamentals of Marketing3
or MKTG 303 Fundamentals of Marketing Alternative
Business Core Total Units24
Required Courses
MKTG 410Marketing Research3
or MKTG 413 Marketing Research Alternative
MKTG 420Consumer Behavior3
MKTG 490Marketing Strategy3
Required Courses Total Units9
Elective Courses
Select three of the following elective courses:9
Services Marketing
Sports Marketing
Global Marketing
Global Marketing Alternative
Professional Selling
Social Media Marketing
Advertising and Promotion
Advertising Campaigns
Introduction to Public Relations
Marketing Analytics
Visual Methods for Exploring Consumer Behavior
Business of Healthcare
Brand Management
Advanced Marketing Project
Special Topics in Marketing
Any pre-approved elective, which may include a BUSN 498 internship
Elective Courses Total Units9
Total Units42

The marketing major requires a minimum of 24 upper-division units in the major be completed at USD, of which 12 units must be in marketing.

Below is the current course catalog information. To view more information and an overview of the major visit the course section in the catalog.

Minor Requirements

Required Lower-Division Courses
ACCT 201Principles of Financial Accounting3
ECON 101Principles of Microeconomics3
Required Upper-Division Courses
MKTG 300Fundamentals of Marketing3
or MKTG 303 Fundamentals of Marketing Alternative
MKTG 490Marketing Strategy3
Elective Courses
Select two of the following:6
Services Marketing
Sports Marketing
Global Marketing
Global Marketing Alternative
Professional Selling
Social Media Marketing
Advertising and Promotion
Advertising Campaigns
Introduction to Public Relations
Marketing Research
Marketing Research Alternative
Marketing Analytics
Consumer Behavior
Visual Methods for Exploring Consumer Behavior
Business of Healthcare
Brand Management
Advanced Marketing Project
Special Topics in Marketing
Independent Study
Any pre-approved elective, which may include a BUSN 498 Internship
Total Units18