Turning Creative Minds Into Strategic Thinkers
How does a company launch a new product? What makes a social post go viral? Is influencer marketing a trend or here to stay? Integrating strategy, communication and design, marketing plays an essential role in business operations. At the Knauss School of Business, you’ll learn the mechanics of marketing to help businesses effectively convey their core offerings to the right audience.
#3
Best Undergraduate Business School in California
Poets&Quants 2022
#5
Undergraduate Study Abroad Participation
Institute for International Education 2021
#41
Best Undergraduate Marketing Program in the U.S.
College Factual 2021
The Next Generation of Marketing Leaders
Our marketing graduates are leading visionaries at companies like Juneshine, Meta and Illumina, among others. With a marketing degree in hand, our students land careers in an array of disciplines including advertising, digital marketing, public relations and sales.
Thrive at USD
Your Experience as a Marketing Major
At the University of San Diego, not only will you receive an enriching education with renowned faculty, but you’ll also join a community that nurtures your ideas in an unparalleled setting — beautiful, sunny, eclectic San Diego. Here are a few more unique experiences you’ll partake in as a marketing major at USD's Knauss School of Business:
The Strategic Game Plan
At the Knauss School of Business, we’ll teach you how to develop marketing strategies, conduct market research, and how to craft your campaigns to compel your audience to act. We’ll get you thinking like a marketer and sharpen your knowledge of the industry. Take a look at the marketing courses we offer.
Featured Classes
The marketing minor
Pursue a marketing minor to advance your skills in strategic marketing. Teaching you concepts in consumer behavior, the essence of marketing strategy and how to make decisions that enhance market value, the marketing minor at USD is the perfect complement to students considering careers in psychology, communications, graphic design and more.
Tuition, Scholarships and Financial Aid
An Education That’s Worth It
Where you go to college is one of the most important decisions — and investments — you will ever make. At USD, your tuition investment will plug you into an innovation ecosystem that nurtures your ideas and an extensive alumni network that can connect you to your first job.
$61k
Tuition
per year
$3k
Textbooks and Supplies
per year
76%
Scholarships and Financial Aid
of students receive financial aid
Career Outcomes
At the Knauss School of Business, your marketing degree is just as flexible as you are. Our graduates have discovered a variety of paths to success. Which path will you choose?
$71,250
Average Starting Salary of USD graduates
86.1%
of 2022–23 respondents received their first full-time job offer within three months of graduating.
Current Status
- Employed: 86.2%
- Furthering education: 4.6%
- Full-time service: 0%
- Military: 0%
- Seeking employment: 6.2%
- Not Seeking employment: 3.1%
Career Advancement
- Before graduating: 51.7%
- Within 3 months: 31%
- 4-6 months: 17.2%
- More than 6 months: 0%
Envision Your Future
Brand + Social Media Marketing Manager
A strategic position that manages the storytelling of a brand through social media channels.
Global Sourcing Analyst
On a global scale, the sourcing analyst collects and interprets data based on a brand’s product or service.
Digital Media Planner
Digital media planners work with clients to strategize, optimize and report on ad campaign performance across search engines, social media and other online platforms.
Business Development Associate
This position relies on strong relationship building skills to identify and pursue new business partnerships, sales opportunities and more.
Next Steps
Let’s Make It Official
Employers want students who are current on trends, can identify target audiences and know how to design a compelling message. Learn all of these skills and more with a marketing degree from the Knauss School of Business.