Professor of Marketing
Marketing Honors Faculty Liaison
- PhD, University of Texas - Austin, Marketing
- MBA, Babson College, Marketing
- BE, McGill University, Civil Engineering
Andrea Godfrey Flynn is a professor of marketing at the University of San Diego's Knauss School of Business. Prior to her academic career, she worked for several years in the consulting engineering industry. Her research interests involve applying empirical models of consumer behavior to guide customer management strategies in retail and service settings.
Professor Flynn's recent research investigates how industries market directly to the public to influence public opinion toward the industry and its practices. Her research has appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research and American Journal of Preventive Medicine. She serves on the editorial review boards of the Journal of Service Research and the Journal of Public Policy & Marketing.
She regularly teaches classes in the Knauss School of Business’ undergraduate programs, MBA and Master of Science in Business Analytics.
Areas of Expertise
Relationship Marketing, Customer Satisfaction, Services and Retailing, Empirical Models of Consumer Behavior, Direct-to-Public Industry Marketing
Awards
- USD University Professor Award - 2019/20
Selected Publications
- Flynn, A., Seiders, K. (2025) The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?, Journal of Advertising Research, 65(4).
- Seiders, K., Flynn, A., Nenkov, G. (2022) How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses, Journal of Marketing, 86(2).
- Berry, L., Davis, S., Flynn, A., Demming, K., Landercasper, J. (2019) Is It Time to Reconsider the Term "Cancer Survivor"?, Journal of Psychosocial Oncology, 37(4), 413-426.
- Flynn, A., Salisbury, L., Seiders, K. (2017) Tell Us Again, How Satisfied Are You? The Influence of Recurring Post-Transaction Surveys on Purchase Behavior, Journal of Service Research, 20(3), 292-305.
- Seiders, K., Flynn, A., Berry, L., Haws, K. (2015) Motivating Customers to Adhere to Expert Advice in Professional Services: A Medical Service Context, Journal of Service Research, 18(1), 39-58.