Un(intended) Consequences of Racism in Marketing
Un(intended) Consequences of Racism in Marketing
Date and Time
Thursday, November 12, 2020
This event occurred in the past
- Thursday, November 12, 2020 from 11 a.m. to 12 p.m.
Location
Via Zoom
5998 Alcala Park San Diego, CA 92110Cost
0
Sponsor(s)
Details
Join us for the following virtual program:
Un(intended) Consequences of Racism in Marketing
Thursday, Nov. 12 from 11am - 12pm PT
Zoom (register for link)
Presented by associate professor of marketing, Aarti Ivanic. Marketing and advertising is plagued by racist imagery which has often been used to target customers to purchase certain products or services. These practices have (un)intended societal consequences and exacerbate health inequities, food insecurity, and wealth and education gaps. This has led to inequities in health care, access to food, access to wealth/education etc. Let's have a conversation about what we can and should do about it.
Aarti Ivanic's Bio:
Aarti Ivanic’s academic research focuses on consumer behaviors such as nutrition, advertising responses, product preferences and willingness to pay. Additionally, her research examines the effects of status hierarchies and race/ethnicity on purchasing behavior. She has conducted community-based field studies which explore the health and fitness habits of middle-school students. At the School of Business, Ivanic teaches Marketing Research and Marketing Analytics at the undergraduate and MBA level. Prior to receiving her PhD in marketing from the University of Southern California, Ivanic worked as a management consultant at Booz & Co. (now Strategy&, part of the PWC network) for three years. She worked on several projects designed to understand how consumers behave and the different strategies firms can employ in order to retain current customers while attracting a new consumer segment. Additionally, she examined the effectiveness of in-store trade promotions in the consumer packaged industry and market segmentation strategies to identify growth opportunities.
The Alumni Association is partnering with the School of Business and its Lifelong Learning program to bring this session to all USD alumni.
Thursday, Nov. 12 from 11am - 12pm PT
Zoom (register for link)
Presented by associate professor of marketing, Aarti Ivanic. Marketing and advertising is plagued by racist imagery which has often been used to target customers to purchase certain products or services. These practices have (un)intended societal consequences and exacerbate health inequities, food insecurity, and wealth and education gaps. This has led to inequities in health care, access to food, access to wealth/education etc. Let's have a conversation about what we can and should do about it.
Aarti Ivanic's Bio:
Aarti Ivanic’s academic research focuses on consumer behaviors such as nutrition, advertising responses, product preferences and willingness to pay. Additionally, her research examines the effects of status hierarchies and race/ethnicity on purchasing behavior. She has conducted community-based field studies which explore the health and fitness habits of middle-school students. At the School of Business, Ivanic teaches Marketing Research and Marketing Analytics at the undergraduate and MBA level. Prior to receiving her PhD in marketing from the University of Southern California, Ivanic worked as a management consultant at Booz & Co. (now Strategy&, part of the PWC network) for three years. She worked on several projects designed to understand how consumers behave and the different strategies firms can employ in order to retain current customers while attracting a new consumer segment. Additionally, she examined the effectiveness of in-store trade promotions in the consumer packaged industry and market segmentation strategies to identify growth opportunities.
The Alumni Association is partnering with the School of Business and its Lifelong Learning program to bring this session to all USD alumni.
CONTACT INFORMATION
PRIMARY CONTACT
Bridget Breitenberg
Assistant Director of Alumni Relations, School of Business
bbreitenberg@sandiego.edu
DATE & LOCATION
Date: 11/12/2020
Time: 11:00 AM to 12:00 PM
Time: 11:00 AM to 12:00 PM
Location: Zoom
