Justine Rapp

Justine Rapp

Email: jrapp@sandiego.edu

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Justine Rapp

Assistant Professor
Disadvantaged Consumer Groups
Digital Marketing

Justine M. Rapp, PhD, joined the University of San Diego’s School of Business Administration as an assistant professor of Marketing in 2012. Rapp’s research interests focus on the domain of consumer welfare, and more specifically the development and impact of compulsive consumption within the consumer context.

Rapp’s research has implications for a variety of domains (e.g., consumer behavior, public policy, and underrepresented groups) and she has published several peer-reviewed articles in journals such as the Journal of Business Ethics, the Journal of Advertising, and the Journal of Business Research, as well as has received two research grants in the area of Transformative Consumer Research.

Rapp came to the University of San Diego to develop a newly designed course on Digital Marketing and Social Media in the Marketing area. Covering topics including search engine marketing, website design, and social media, Rapp integrates real world, client-based interactions into all course-learning initiatives.

Additionally, Rapp has created, in partnership with web software company Variable Action, the Zesty Small Business Incubator, through which students work one-on-one with clients to provide an exceptional digital marketing package. Students complete the course with a tangible digital portfolio, highlighting skills in search engine optimization, content generation, and social media strategy consultation.

Rapp received her PhD from the University of Nebraska, Lincoln, where she taught Consumer Behavior and Services Marketing at the undergraduate level. Prior to her time at UNL, Rapp earned both her Masters in Business Administration with an emphasis in Marketing and Bachelors of Science in Business Administration from the Villanova School of Business. She is originally from the suburbs of Philadelphia, Pennsylvania.

Educational Background

  • PhD, University of Nebraska, Lincoln
  • MBA, Villanova University
  • BSBA, Villanova University


  • Hill, R.,Rapp, J. Codes of Ethical Conduct: A Bottom-Up Approach. (Forthcoming) Journal of Business Ethics
  • Rapp, J.,Hill, R.,Lehmann, D. (2014) Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social Responsibility. Handbook on Marketing and Corporate Social Responsibility
  • Rapp, J.,Mikeska, J. (2014) Doing Harm while Attempting Good: A Critical Eye on Corporate Social Responsibility. Handbook on Marketing and Corporate Social Responsibility
  • Martin, I.,Kamins, M.,Pirouz, D.,Davis, S.,Haws, K.,Mirabito, A.,Mukherjee, S.,Rapp, J.,Grover, A. (2013). On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues. Journal of Business Research, 66 (8), 1219?1226.
  • Grover, A.,Kamins, M.,Martin, I.,Davis, S.,Haws, K.,Mirabito, A.,Mukherjee, S.,Pirouz, D.,Rapp, J. (2011). From Use to Abuse: When Everyday Consumption Behaviors Morph Into Addictive Consumptive Behaviours. Journal of Research for Consumers, 19
  • Capella, M.,Hill, R.,Rapp, J.,Kees, J. (2010). The Impact of Violence Against Women in Advertisements. Journal of Advertising, 39 (4), 37-52.
  • Hill, R.,Rapp, J. (2009). Globalization and Poverty: Oxymoron or New Possibilities?. Journal of Business Ethics, 85 (1), 39-47.
  • Rapp, J.,Hill, R.,Gaines, J.,Wilson, R. (2009). Advertising and Consumer Privacy: Old Practices and New Challenges. Journal of Advertising, 38 (4), 51-61.
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