Inside USD

Publications, Marketing Make Their CASE

Tuesday, March 8, 2011

The University of San Diego has hosted signature events such as the annual USD Wine Classic and the 60th Anniversary Founders Gala. It produces the flagship USD Magazine and also provides educational materials to prospective students in a colorful and insightful way.

While each carries its own special meaning, collectively, on March 4 at the Council for Advancement and Support of Education (CASE) District VII Awards of Excellence luncheon in Los Angeles, these events and publications achieved prestigious gold status.

Members of USD’s marketing and publication staffs, both within University Relations, combined to win 13 CASE awards in a district that covers Arizona, California, Nevada, Utah, Hawaii, Guam and the Northern Mariana Islands.

The Office of Marketing and Strategic Partnerships earned seven awards in all, with two gold in the Integrated Advancement Programs Division’s Individual Special Events category for both the USD Wine Classic and the Founders’ Gala. Alumni Honors 2010 earned a silver award in the Individual Special Events category.

The remaining marketing awards were for Excellence in Design (Single Page Publications) for Student Life Pavilion Grand Opening Passport, silver; Fundraising Publication (Packages) for GIVE a WAY, an Annual Giving Campaign at the University of San Diego, bronze; Excellence in Design (Invitations) for La Gran Terraza Faculty and Staff Invitation, bronze; and Excellence in Design (Posters) for Ole Music Festival.

“I couldn’t be more proud of the marketing team to have received so many CASE awards in recognition of their hard work and creativity,” said Coreen Petti, assistant vice president for Marketing and Strategic Partnerships. “It should serve as an inspiration to us all!”

The Office of Public Affairs, which oversees University Publications, won four gold among its six awards, including three for USD Magazine. Frequent magazine contributor Nathan Dinsdale won a gold award for Best Article of the Year (Higher Education) for his piece, “At the Intersection of Combat and Compassion,” in the Summer 2010 issue. Other golds were awarded in the category of Excellence in Design (Editorial Design) for “The Kids Aren’t All Right,” Summer 2010 and for Excellence in Design (Editorial Two-Page Spread) for “The Kids Aren’t All Right.” The magazine is under the direction of Senior Director Julene Snyder and Senior Creative Designer Barbara Ferguson.

University Publications Associate Director Marcy Alyn and Art Director/Graphics Designer Courtney Mayer earned gold in the Individual Student Recruitment (Publications) category for the Graduate Prospectus.

The remaining awards were for Program Improvement (Publications), Journeys: USD International Studies Abroad, 2010-2012, silver; and Excellence in Design (Editorial Two-Page Spread), “Going Mobile” USD Magazine, Summer 2010, bronze.

Pam Gray Payton, assistant vice president for Public Affairs, was quite pleased.

“I am thrilled that CASE chose to acknowledge the incredible talents of our University Publications staff. Barbara, Courtney, Julene and Marcy are deeply committed to producing the finest quality publications for USD. I’m excited they have received this recognition, and now have the opportunity to share their creative talents with peers at other educational institutions.”

— Ryan T. Blystone

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