Stanley Lim

Stanley Lim
Phone: (619) 260-7702
Office: Olin Hall 218

Assistant Professor of Supply Chain Management

  • PhD, University of Cambridge, Supply Chain Management
  • MCS, University of Illinois at Urbana-Champaign
  • MBA, The University of Warwick
  • MSc, National University of Singapore, Industrial and Systems Engineering

Stanley Lim is an assistant professor of supply chain management at the University of San Diego School of Business. He examines operational issues at the interface between retail supply chain management and end consumers. Professor Lim has developed a research stream that is grounded in practice with a strong managerial emphasis. He integrates work in operations management, marketing, and economics to understand how and under what conditions can retailers best distribute their products and services to the end consumers.

At present, he focuses on understanding the economics of distribution services in digital and nondigital retail, covering the five A's: (1) accessibility of location/information, (2) availability of inventory, (3) product assortment, (4) assurance of product delivery, and (5) retail store ambience (as a future research stream). These areas comprise the five core services retailers provide to help consumers reduce their search and transaction costs.

Based on this research agenda, Stanley and coauthors have developed analytical models to predict failed delivery attempts for routing models, estimate the opportunity cost of product stockouts to inform assortment planning, and evaluate the degree of spatial competition to guide the design of store market areas. The team has also examined the effects of contract terms on retailer and supplier’s bargaining power and their economic outcomes, subscription models on consumer behaviors, and consumers’ sensitivities to lead times and their product return behaviors across digital and nondigital channels. 

Stanley's research primarily uses archival data and adopts an interdisciplinary perspective to improve operations’ theory and practice. He welcomes opportunities for new collaborations.

Areas of Expertise

Empirical Retail Operations Management, Economics of Distribution Services, Data Analytics


  • Case Research Foundation Paul R. Lawrence Fellowship - 2020
  • The Case Center Case Writing Scholarship - 2020
  • Chartered Institute of Logistics and Transport James Cooper Memorial Cup for Best PhD Dissertation - 2019
  • Best Applications-Oriented Paper at Annual European Decision Sciences Institute (EDSI) Conference - 2019
  • Finalist for Service Science Best Cluster Paper at INFORMS Annual Meeting - 2019
  • Emerald/EFMD Outstanding Doctoral Research Award, Operations & Production Management Category - 2018
  • IJOPM Highly Commended Paper - 2018
  • Chris Voss Best Paper at EurOMA Conference - 2018
  • Chartered Institute of Logistics and Transport Meritorious Paper, Industrial Logistics Category - 2018
  • Harry Boer Best Student Paper at EurOMA Conference - 2016

Selected Publications

  • Lim, S., Rabinovich, E., Park, S., Hwang, M. (2021) Shopping activity at warehouse club stores and its competitive and network density implications, Production and Operations Management, 30(1), 28-46.
  • Lim, S., Winkenbach, M. (2018) Configuring the last-mile in business-to-consumer e-retailing, California Management Review, 61(2), 132-154.