Learning Outcomes
- Articulate theories of publics and the relationship between public relations and an organization's relationships and reputation.
- Create and evaluate communication strategies and campaigns for an organization.
- Critique communication strategies and campaigns, and their ethical implications.
Units Needed
The Public Relations Minor
Students are required to take the following: | ||
COMM 103 | Public Speaking | 3 |
COMM 220 | Journalism and Public Relations Writing | 3 |
One course from the following: | 3 | |
COMM 358 | Public Relations | |
MKTG 355 | Public Relations | |
Two courses from the following: | 6 | |
COMM 356 | Strategic Communication | |
COMM 360 | Public Relations and Community Advocacy | |
COMM 460 | Persuasion and Influence | |
COMM 458 | Crisis Communication | |
Upper-Division Electives: Select 3 units from the following list, if not used to satisfy the upper-division requirement (above). | ||
COMM 321 | Advanced Video Production | |
COMM 330 | Media Processes And Effects | |
COMM 335 | Media Law and Policy | |
COMM 338 | Media and Conflict | |
COMM 353 | Organizational Communication | |
COMM 356 | Strategic Communication | |
COMM 360 | Public Relations and Community Advocacy | |
COMM 403 | Advanced Public Speaking | |
COMM 421 | Multimedia Journalism | |
COMM 455 | Interviewing and Negotiating | |
COMM 456 | Digital Campaigns | |
COMM 460 | Persuasion and Influence | |
COMM 482 | Children and Media | |
COMM 488 | Global Team Development | |
Total Units | 18 | |