Public relations (PR) at USD prepares students to build and maintain mutually beneficial relationships between organizations and their stakeholders. Students in the PR minor will create and critically analyze communication strategies that organizations employ to cultivate mutual trust and respect, while also effectively influencing and empowering their stakeholders. Courses within the minor will help students develop skills in oral and written communication, critical thinking, strategic planning, relationship management, media management, social media, ethics and analytics that can be applied in business, nonprofit or government contexts. The minor is ideal for students with interests in marketing, changemaking, social advocacy, politics, consumer psychology and relational dynamics.
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