Colin Campbell

Colin Campbell
Phone: (619) 260-4879
Office: Olin Hall 116

Assistant Professor of Marketing

  • PhD, Simon Fraser University, Marketing
  • MA, University of British Columbia, Economics
  • BBA, Simon Fraser University, Marketing/Economics

Assistant Professor of Marketing Colin Campbell’s research focuses on the innovations and resulting challenges that the internet presents for marketers. He is an expert on digital and social media advertising with a particular focus on online video advertising, influencer and native advertising, and deal collectives. His research appears in journals such as the Journal of Marketing, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Advertising Research, California Management Review, and Business Horizons. In addition to presenting at academic conferences, he has also presented at the FTC, New York Advertising Week, and at advertising agencies in both New York and London.

Colin is an associate editor of the Journal of Advertising Research and also serves on the editorial review board of five other journals, including the Journal of Advertising and Business Horizons. He is also an adjunct associate professor at Swinburne University of Technology in Melbourne, Australia and a fellow of the Consumer and Organization Data Analytics (CODA) research center at King’s College London.

Areas of Expertise

Social Media Advertising, Social Media Marketing, Video Advertising, Influencer and Native Advertising, Subversive Collectives, Consumer Psychology

Awards

  • Best Reviewer, Journal of Advertising Research, 2017

Selected Publications

  • Campbell, C., Schau, H. (2019) Let’s Make a Deal: How Consumers Collectively Construct Unintended Value from Promotions, Journal of Marketing, 83(6), 43-60.
  • Campbell, C. (2019) Challenges Native Advertising Poses: Exploring Potential FTC Responses and Identifying Research Needs, Journal of Public Policy and Marketing, 1(38), 110-123.
  • Campbell, C., Pearson, E. (2019) Speaking Volumes Through Silence: Strategies for Creating Successful Soundless Video Ads, Journal of Advertising Research, 59(1 (March)).
  • Hanken, K., Campbell, C., Fergusen, S. (2019) Strategies for Creating Value Through Individual and Collective Customer Experience, Business Horizons.
  • Campbell, C., Evans, N. (2018) The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-Style Native Advertising, Journal of Interactive Marketing, 43(August), 17-32.
  • View all publications