Justine Rapp Farrell

Department Chair of Marketing, Professor of Marketing

• PhD, University of Nebraska-Lincoln, Marketing
  
• MBA, Villanova School of Business, Marketing
  
• BS, Villanova University, Marketing

Justine Rapp Farrell, Ph.D. is a professor of marketing and chair of the marketing department at the University of San Diego's Knauss School of Business. She teaches Digital Marketing and Consumer Behavior with a focus on experiential education and project-based learning.

Her research interests focus on the domain of consumer welfare, and more specifically, the intersection of underrepresented consumers within public policy, consumer protection, and influencer marketing. Professor Farrell's research has implications for a variety of domains including consumer behavior, public policy and advertising.

She is widely published in peer-reviewed journals such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Advertising, the Journal of Public Policy & Marketing, among others. She has also received three research grants in the area of transformative consumer research. Professor Farrell is on the Editorial Review Board for the Journal of Public Policy & Marketing and the Journal of Advertising Research.

Areas of Expertise

Awards

Selected Publications

• Farrell, J., Campbell, C., Sands, S. (2022) What Drives Consumers To Engage with Influencers?: Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships, Journal of Advertising Research, 62(1), 35-48.
• Machin, J., Adkins, N., Chan-Park, C., Crosby, E., Farrell, J., Mirabito, A. (2022) Taming Complex Problems: Integrating Transformative Consumer and Service Research with Design Thinking, Journal of Consumer Affairs, 56(3), 1178-1219.
• Hamby, A., Farrell, J. (2022) Have you Found What You’re Looking for? How Value Orientations Affect Pro-Social Change After Transformative Service Experiences, Journal of Consumer Affairs, 56(3), 1375-1391.
• Mirabito, A., Adkins, N., Crosby, E., Farrell, J., Machin, J. (2022) Guest editorial: Mental health and the marketplace: a research agenda, Journal of Consumer Marketing, 39(6), 565-568.
• Bond, B., Farrell, J. (2018) Depicting Gay Couples in Advertising: An Experimental Update on Ad Appeal and Intended Consumer Behaviors, Journal of Advertising Research, 60(2), 208-221.

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