Bassil Elkadi

Lecturer in Marketing

• MBA, University of California Irvine
  
• BS, University of California San Diego, Computer Engineering

Bassil Elkadi, lecturer in marketing, is a seasoned marketing and communications professional with more than 20 years of experience spanning product and partner marketing, external communications, and public relations for global technology companies.

Elkadi is currently Senior Director of Product and Partner Marketing at Impinj, where he leads product and partner marketing across the company’s RAIN RFID portfolio. His work focuses on positioning platforms and solutions, shaping go-to-market strategy, and translating complex technology innovation into clear market impact for customers, partners, media, and industry analysts worldwide.

Throughout his career, Elkadi has led product launches, communications and public relations strategy, and partner-driven marketing initiatives that have supported revenue growth, ecosystem adoption, and market leadership. He brings deep expertise in storytelling, relationship building, and positioning technology solutions to maximize visibility and mindshare across competitive markets.

Prior to Impinj, Elkadi held senior marketing and communications roles at Cypress Semiconductor, Qualcomm, and Adobe, where he led high-profile product launches and global initiatives that supported market adoption and growth.

Areas of Expertise

Office Hours

• MKTG 300