Lecturer I
- MBA, Quantic School of Business & Technology
- BA, National University of Singapore
Jimmy Lim is a seasoned marketing leader with extensive experience across Southeast Asia and the United States. He began his career driving marketing strategy for global consumer brands such as Gap and Banana Republic, spearheading their entry into Singapore, Malaysia, and Indonesia, and later leading the regional launch and growth of luxury beauty and fragrance brands including Dr. Barbara Sturm, diptyque, Maison Francis Kurkdjian and By Terry. Over time, he advanced into general management roles, overseeing sales, marketing, and operations while leading cross-functional teams to grow brand presence in highly competitive markets. Now based in the U.S., he serves as Marketing Analytics Director at a leading agency, where he guides data-driven strategies for clients. He brings this blend of international brand building, leadership, and analytical expertise into the classroom.
Professional Experience
Brand Strategy, Business Development & Sales, Consumer Marketing, Content Marketing, Digital Marketing, Influencer Marketing, New Product Development/Launches & Public Relations
Office Hours
| Section 10 | |||
| 1/28 - 5/13 | W | 4:00 pm - 9:00 pm | By appointment, in person or v |