Email: yongseokkim@SanDiego.edu
Office: OH-309
Assistant Professor of Marketing
- PhD, The University of Texas at San Antonio
- MS, Korea University, Marketing, Business Administration
- BS, Korea University, Industrial Engineering
Yongseok Kim is an Assistant Professor of Marketing at the University of San Diego's Knauss School of Business. In his research, Dr. Kim focuses on the empirical analysis of a variety of societal, economic, and technological changes and measures their impact on business. He holds a B.S. in Industrial Engineering and an M.S. in Marketing from Korea University (Seoul, Korea), and a Ph.D. in Marketing from the University of Texas at San Antonio (San Antonio, USA).
Areas of Expertise
the sharing economy, mobile applications, new product development
Awards
- Winner, AIB US Southeast Annual Conference Best Conference Paper Award, 2019
- AMA Sheth Foundation Doctoral Consortium Fellow, New York University, 2019
- Marketing Strategy Consortium Fellow, University of Indiana, 2019
- University of Houston Marketing Doctoral Symposium Fellow, University of Houston, 2018
Selected Publications
- Kim, Y., Basuroy, S., Gretz, R. Applying the latest Uppsala model to digital products: an empirical investigation of app internationalization via app updates, International Marketing Review.
- Galvan, S., Kim, Y., Gretz, R. Drink, but please don’t drive: Spillover effects of ridesharing on alcohol sales and drunk driving arrests, Journal of Public Policy & Marketing.
- Kim, Y., Ryu, J., Kim, M., Basuroy, S. Mass shooting, gender, and housing price disparities, Marketing Letters.