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Department of

Communication Studies

Major

The Communication Studies Major

2010 - 2012 BULLETIN YEAR


Communication studies is firmly committed to academic excellence through promoting a rigorous and relevant curriculum grounded in the liberal arts tradition. We approach communication as the primary social process: the various modes of human communication forge and maintain individual identity and collective organization. Our curriculum offers an integrated approach to communication, providing depth and breadth of knowledge and experience for undergraduate students competent in the construction, reception, and analysis of messages, which give shape to our world. Communication studies prepare students to participate in the professional, social, and civic life in an ethical, intellectually curious, and engaged manner.


The communication studies program offers four areas of concentration within the major: Foundations and contexts, communication and contemporary practice, images and influence, and media arts and culture. These concentrations are intended to provide students with the knowledge, background, and skills necessary to work in a communication-related profession, or to pursue advanced study in the field of communication or a related field.


Students who complete the major will have knowledge of foundational theories of communication; prevailing communication research paradigms; media industry structure and practices; prevailing criticism of media practice and performance; media influence on individuals and groups; the interplay of media systems in a global context; roles and functions of communication in interpersonal, group, organizational, and public contexts; conventions of public address and advocacy; and the impact and ethics of persuasion. Students will also have the ability to think critically; develop and present an argument; conduct and evaluate social scientific, interpretive, and critical research; communicate effectively in interpersonal, group, organizational, and public contexts; and invent, arrange, and deliver effective and ethical messages via oral, print, and electronic modes.


All students in the communication studies major must complete 36 units of coursework in the major, including 12 units of lower-division core courses, nine units of upper-division core courses, and 15 units within their area of concentration.


Students who major or minor in communication studies are encouraged to participate in practicum (491, 492, 496) and internship (498) courses as part of their upper-division elective experience. No more than three units of 498, and a maximum of 6 units combined of 491, 492, 496 and 498, may be applied toward the major or minor.


COMM 101, 130 and 203 satisfy the core curriculum requirement in the social sciences.


Required Lower-division Core (12 units)

COMM 101, 130, 203, 220


Required Upper-division Core (9 units)

COMM 300, 336, 365


Concentration Requirements

Six units of required upper-division courses and nine units upper-division electives within the concentration.
The Communication Studies Minor

The communication studies minor consists of 6 lower-division units – COMM 101, and either 130, 203, or 220 – and 12 upper-division units to be selected in consultation with an advisor.


Communication Studies Concentrations

Students who major in communication studies are required to choose one of four concentrations. There are two required courses in each concentration (six units); students must take an additional nine units in the concentration or in consultation with an advisor.


FOUNDATIONS AND CONTEXTS
A broad survey of the discipline designed to give students both depth and breadth in the foundations of and approaches to the study of communication. Particularly suited for students interested in a liberal arts education or preparation for graduate work. Students choose three upper-division electives courses in consultation with their advisor.


Required Courses:
COMM 325 Interpersonal Communication
COMM 370/W Rhetorical Theory


Elective Courses:
Nine units upper-division in communication


COMMUNICATION AND CONTEMPORARY PRACTICE

Advances an understanding of, and competency in, communication practices across professional contexts. Particularly suited for students interested in studying business, leadership, education, law, and/or relational communication. Students choose three upper-division electives courses in consultation with their advisor.


Required Courses:
COMM 325 Interpersonal Communication
COMM 353 Organizational Communication or
 COMM 350 Small Group Communication


Elective Courses:
Nine units upper-division in communication


IMAGES AND INFLUENCE
Explores the role of public communication in a mediated world, with a focus on issue and image management. Particularly suited for students interested in studying broadcasting, journalism, advertising, marketing, and public relations. Students choose three upper-division electives courses in consultation with their advisor.


Required Courses:
COMM 338 Media and Conflict
COMM 460 Persuasion and Propaganda or COMM 370/W Rhetorical Theory


Elective Courses:
Nine units upper-division in communication


MEDIA ARTS AND CULTURE

Explores the relationship of media to identity and cultural production. Particularly suited for students interested in various forms of mediated expression and activism, such as television, radio, film, theater, and advertising. Students choose three upper-division electives courses in consultation with their advisor.


Required Courses:
COMM 330 Media Processes and Effects
COMM 380 International Media


Elective Courses:

Nine units upper-division in communication