Senior Director of Marketing and Communications
Lecturer I, Communication
- MA, California State University San Francisco, Radio and Television
- BA, California State University Chico, Communication Design/Media Arts
Michelle Kennedy serves as Senior Director of Marketing and Communications for the College of Arts and Sciences. In this role, she oversees the marketing for 20 departments, six centers and several programs. With her creative team of managers and student assistants, she has coproduced dozens of promotional videos, magazines, a brochure, countless published pieces and thousands of social media videos highlighting the incredible work of the students, faculty and staff in the College of Arts and Sciences at the University of San Diego. Kennedy has also been a faculty member in the Department of Communication at USD since 2019.
Areas of Expertise
Visual Storytelling and Video Production, Social Media Management and Growth, Narrative Nonfiction Writing and Publishing, Photography/Videography, On-Camera Performance, Teaching.
Professional Experience
Kennedy is a marketing and communications specialist with a diverse skill set, including eleven years of experience in professional television news reporting and anchoring in top California markets. Her expertise extends to public relations, copywriting, marketing of her published and creative work, public speaking, media consulting and acting. Kennedy has authored a book and also founded and operates a successful on-camera performance coaching business.
Kennedy has been teaching media studies and broadcast journalism at universities across the state of California for more than a decade and has written and taught courses in media studies, production and marketing including: Radio & TV News Writing, Broadcast Journalism, Digital Marketing, On-Camera Performance, Branding, Transmedia Storytelling, Multiplatform Production, Media Performance and Gender, Race, and Class in the Media.
With a focus on visual storytelling, Kennedy loves to market the incredible work, research and accomplishments coming from the College of Arts and Sciences – a community of creative minds and stories worth sharing with the world.
Awards
- 2024 Council for Advancement & Support of Education Award (CASE)
- Best of District VII Award for Chapman Family Foundation International Program at USD: (Japan Video 2023) in the Fundraising and Stewardship category.
- 2024 Communicator Awards
- Gold Award of Excellence for Print Content (Arts & Sciences Magazine)
- Distinction Award for Educational Institutions (Desert Sublime video)
- 2023 Collegiate Advertising Awards
- Gold Winner for Self-Promotion (Liberal Arts at USD video)
- 2023 Educational Advertising Awards
- Gold Winner in the Special Video category (Desert Sublime video)
- Gold Winner in the Digital Video Ad category (Liberal Arts at USD video)
- Gold Winner in the Diversity, Equity and Inclusion category (20 Years of Ethnic Studies at USD video)
- Bronze Winner in the Publication/External category (Arts & Sciences Magazine)