Associate Professor of Marketing
- PhD, Simon Fraser University, Marketing
- MA, University of British Columbia, Economics
- BBA, Simon Fraser University, Marketing/Economics
Colin Campbell is Associate Professor of Marketing at the University of San Diego and Editor-in-Chief of the Journal of Advertising Research. He also serves on the editorial review boards of ten leading journals in advertising, marketing, and related fields, and chairs the American Marketing Association's Marketing Communications Special Interest Group.
A widely recognized scholar, Colin has published more than 80 peer-reviewed articles, has been identified as one of the most influential advertising researchers of the past decade, and received multiple best paper awards, including Best Paper at the Journal of Advertising in 2024 and the USD University Professorship Award in 2023. His work has attracted attention beyond academia, and he has been interviewed or quoted in outlets such as CNN, the Washington Post, Forbes, Time, USA Today, and Barron's.
Colin's research examines how digital technologies are reshaping marketing, advertising, and consumer behavior. His work focuses especially on online and social media marketing, video advertising, influencers, deepfakes, and instagrammability, as well as the growing strategic role of analytics, artificial intelligence, and machine learning in marketing. More recently, his scholarship has turned to generative AI, exploring how it is transforming advertising practice, consumer psychology, and marketing strategy, and raising new questions about authenticity, disclosure, and consumer trust.
His research has appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, California Management Review, and European Journal of Marketing, among other leading outlets. In addition to presenting regularly at academic conferences, he has shared his work with practitioner and policy audiences, including at the FTC, Advertising Week New York, and agencies in New York and London.
Areas of Expertise
Social Media Advertising, Analytics, Video Advertising, Influencer Marketing, Subversive Collectives, Consumer Psychology
Awards
- High Impact Research Award, Knauss School of Business, 2021-2022
- Best Article Award, Business Horizons, 2020
- Best Reviewer, Marketing Education Review, 2020
- Best Reviewer, Journal of Advertising Research, 2017