Professor of Management & Social Innovation
- PhD, Socio-Cultural Anthropology, University of California, Berkeley
- MA, Socio-Cultural Anthropology, University of California, Berkeley
- BA, Mathematics, Bowdoin College
Dr. Patricia Márquez is a Professor of Management and Social Innovation with a joint appointment between the Joan B. Kroc School of Peace Studies and the Knauss School of Business. From 2014 to 2023, Márquez successfully served as Dean of the Kroc School launching various masters’ programs in peacebuilding, humanitarian aid and social change, attracting new faculty, and significantly increasing the number of graduate students. Before becoming dean, she was the faculty founder of the Center for Peace and Commerce, the Social Innovation Challenge (now the Fowler Global Social Innovation Challenge) and the USD Changemaker Hub. While Dean, Márquez was also Associate Provost of Academic Planning and Innovation (2020-23) leading the development of the USD Academic Plan.
Dr. Márquez first joined USD in 2007. As a faculty of the Knauss School of Business she taught undergraduate and graduate courses in "Business and Society," "Global Social Entrepreneurship," and "Business and Social Innovation." She also taught courses field-based courses in Ghana, Uganda and Brazil. Her research has focused on the intersection of business and social value creation, with an emphasis on poverty alleviation through market mechanisms. Previous to joining USD, Dr. Márquez was a professor and dean at IESA, a School of Management in Caracas, Venezuela.
In 2016, Dr. Márquez received the San Diego Business Journal Women Who Mean Business Award. In 2017 she received the San Diego Downtown Breakfast Rotary Club Peacemaker of the Year Award and in 2018 the Rotary, District 5340 Pathways to Peace Award and Paul Harris Fellowship.
Dr. Márquez has a BA from Bowdoin College (magna cum laude), and received her MA and PhD in socio-cultural anthropology from the University of California, Berkeley.
Watch Dean Márquez's TEDx Talk here.
Journal Articles (Samples)
2016 Gutiérrez, R., Márquez, P. and Reficco, E. “Configuration and Development of Alliance Portfolios: A Comparison of Same-Sector and Cross-Sector Partnerships.” Journal of Business Ethics, (135): 55–69.
2012 Reficco, E. and Márquez, P. “Inclusive Networks for Building BOP Markets.” Business and Society, 51(3): 512–554.
2012 Spetic, W., Márquez, P. and Kozak, R. “Critical Areas and Entry Points for Sustainability-Related Strategies in the Sugarcane-Based Ethanol Industry of Brazil.” Business Strategy and the Environment, 21(6): 370–386.
Books
2021 Peris-Ortiz, M., Márquez, P., Gómez, J.A., and López-Sieben, M. (eds.). Progress in Ethical Practices of Businesses. New York, NY: Springer.
2018 Peris-Ortiz, M., Gómez, J.A. and Márquez, P. (eds.). Strategies and Best Practices in Social Innovation: An Institutional Perspective. New York, NY: Springer.
2011 Márquez, P. and Rufin, C. (eds.). Private Utilities and Poverty Alleviation: Market Initiatives at the Base of the Pyramid. Northhampton, MA: Edward Elgar.
2010 Márquez, P. C., Reficco, E., Berger, G. (2010). Socially Inclusive Business: Engaging the Poor Through Market Initiatives in Iberoamerica. Cambridge, MA: David Rockefeller Center for Latin American Studies, Harvard University Press.
- Márquez, P. The Street is My Home: Youth and Violence in Caracas. Palo Alto, CA: Stanford University Press.
Book, Chapters
2019 Meyskens, M., Christensen, R., and Márquez, P. “Social Entrepreneurship Competitions: Hoping for Funding and Gaining Valuable Experience in the Process—An Exploratory Study.” In Quas, A., Alperovich, Y., Ballavitis, C., Paeleman, I., and Kamuriwo, S.K. (eds.), New Frontiers in Entrepreneurial Finance Research. Singapore: World Scientific.
2014 Schmultzer, J., Gutiérrez, R., Márquez, P. and Reficco, E. “Evolution of an Alliance Portofolio to Develop an Inclusive Business.” In Seitanidi, M. and Crane, A. (eds.), Social Partnerships and Responsible Business: A Research Handbook. London, England: Routledge.
2013 Márquez, P. and Reficco, E. “Emprendimiento Social Corporativo y Valor Compartido.” In Marquina, P. (ed.), Responsabilidad Social: Una Tarea Pendiente. Lima, Perú: Pearson.