At the Edge of it All: Understanding the Marketing Behind Ballot Measures

On this episode of "At the Edge of it All," Andrea Godfrey Flynn, professor of marketing, joined the podcast to discuss how she studies the unique marketing techniques of election ballot measures, specifically those that impact consumers directly like healthcare.

Flynn shared how the marketing of ballots has gotten more specific in how people are being targeted to get the right message during election season and why misinformation now  plays a new role.