City of San Diego Nonprofit Academy Workshop Series

The Nonprofit Institute and the City of San Diego are proud to present The Nonprofit Academy Spring Workshop Series. This series will provide an opportunity to explore topics in program development, fundraising, marketing, and financial management.

Signature Workshops

The Nonprofit Institute and The City of San Diego are proud to present The Nonprofit Academy Fall Workshop Series in a neighborhood near you! This series will provide an opportunity to explore topics in program development, communications, and financial management. These workshops are free and open to any nonprofit serving in the City of San Diego. If you have any questions regarding the workshop series, please e-mail Colton Strawser, Doctoral Research Assistant at The Nonprofit Institute, at cstrawser@sandiego.edu.

Defining Need & Measuring Impact

Thursday, September 20th – 10:00 a.m. – 12:30 p.m.
Skyline Hills Library - 7900 Paradise Valley Rd, San Diego, CA 92114
Register for 9/20

Thursday, October 18th – 10:00 a.m. – 12:30 p.m.
Skyline Hills Library - 7900 Paradise Valley Rd, San Diego, CA 92114
Register for 10/18

Thursday, November 29th – 10:00 a.m. – 12:30 p.m.
Skyline Hills Library - 7900 Paradise Valley Rd, San Diego, CA 92114
Register for 11/29

Workshop Description:

Increasingly, nonprofits are being called upon by their stakeholders to provide “proof” that their programs are successful. In addition, organizations must demonstrate need and share how their program will address this clearly defined need. While most nonprofit leaders agree that collecting data and measuring success is important, the ability to clearly define need and document tangible outcomes remains elusive for many organizations. Building on an established program planning framework, participants will learn how to: (1) clearly define the four types of needs within a needs assessment, (2) create a compelling needs statement, (3) draft detailed goals and objectives linked to specific program outcomes, and (4) locate the tools needed to measure.

Instructors: Laura Deitrick, PhD & Colton C. Strawser, MS, CFRE, CNP

Laura Deitrick, PhD

Dr. Laura Deitrick serves as the Associate Director of The Nonprofit Institute at the University of San Diego. She has been a nonprofit executive director, board member, management consultant, and researcher on major nonprofit trends. Her research has led to important reports on nonprofit ethics, nonprofits and public education, nonprofit human resource practices, executive transition, the economics of San Diego’s nonprofit sector, nonprofit public confidence, and regional grantmaking. In her role, Dr. Deitrick oversees graduate programs, leadership development initiatives, and the work of the Caster Family Center for Nonprofit and Philanthropic Research. Under her direction, the Caster Center’s work is focused on research, evaluation, and understanding the economic landscape of the nonprofit and philanthropic sector in relationship to the broader economy. Dr. Deitrick is the director of USD’s Nonprofit Leadership and Management master’s program where she teaches nonprofit research methods, program design, and evaluation. She also serves as an adjunct faculty member at

the University of California San Diego. She is the co-author of Cases in Nonprofit Management: A Hands- On Approach to Problem Solving, recently released by Sage publications.

Colton C. Strawser, MS, CFRE, CNP

Colton C. Strawser is a Doctoral Research Assistant in The Nonprofit Institute and a doctoral student in the Ph.D. in Leadership Studies program concentrating in Nonprofit & Philanthropic Leadership. He has held various positions in the nonprofit sector including director of marketing/fundraising, director of development, and executive director. At The Nonprofit Institute, Colton assists with community programs, curriculum development, and managing the applied projects for the master’s program in Nonprofit Leadership & Management. Colton also serves as a Visiting Lecturer at Arkansas Tech University where he teaches academic courses in nonprofit governance, community development, fundraising and philanthropy, and project design.

In addition, Colton owns his own nonprofit and communications consulting firm that works with clients across the globe. Colton is a Certified Fund Raising Executive, an AFP Master Trainer, and a BoardSource trained consultant.

Building a Communications Plan

Thursday, September 27th – 10:00 a.m. – 12:30 p.m.
Skyline Hills Library - 7900 Paradise Valley Rd, San Diego, CA 92114
Register for 9/27

Thursday, October 25th – 10:00 a.m. – 12:30 p.m.
Point Loma/Hervey Library - 3701 Voltaire St, San Diego, CA 92107
Register for 10/25

Thursday, November 8th – 10:00 a.m. – 12:30 p.m.
Valencia Park/Malcolm X Library - 5148 Market St, San Diego, CA 92114
Register for 11/8

Workshop Description:

Nonprofits large and small are tasked with sharing the stories of impact of an organization, but sometimes this work is easier said than done. In the hectic day of the nonprofit, sometimes managers spend their time communicating more internally than they do externally. This interactive workshop is designed to help nonprofits understand (1) the value of having a communication plan, (2) the components of a communications plan, and (3) How to create and execute a communications plan. All participants will walk away with a skeleton communications plan that they will be able to complete upon returning to their organization.

Instructor: Colton C. Strawser, MS, CFRE, CNP

Colton C. Strawser is a Doctoral Research Assistant in The Nonprofit Institute and a doctoral student in the Ph.D. in Leadership Studies program concentrating in Nonprofit & Philanthropic Leadership. He has held various positions in the nonprofit sector including director of marketing/fundraising, director of development, and executive director. At The Nonprofit Institute, Colton assists with community programs, curriculum development, and managing the applied projects for the master’s program in Nonprofit Leadership & Management. Colton also serves as a Visiting Lecturer at Arkansas Tech University where he teaches academic courses in nonprofit governance, community development, fundraising and philanthropy, and project design.

In addition, Colton owns his own nonprofit and communications consulting firm that works with clients across the globe. Colton is a Certified Fund Raising Executive, an AFP Master Trainer, and a BoardSource trained consultant.

Financial Basics

Thursday, October 4th – 10:00 a.m. – 12:30 p.m.
Skyline Hills Library - 7900 Paradise Valley Rd, San Diego, CA 92114
Register for 10/4

Thursday, November 15th – 10:00 a.m. – 12:30 p.m.
Skyline Hills Library - 7900 Paradise Valley Rd, San Diego, CA 92114
Register for 11/15

Thursday, December 6th – 10:00 a.m. – 12:30 p.m.
Valencia Park/Malcolm X Library - 5148 Market St, San Diego, CA 92114
Register for 12/6

Workshop Description:

Financial statements are a crucial indicator of past performance and are necessary to provide many different parties with information. Donors, sponsors, banks, the community, the government, boards, volunteers, and employees are some of the major categories of stakeholders interested in a nonprofit’s financial performance. This class will begin at the basic level and go through the Who, What, Where, Why, and How to use financial statements for their intended purpose, as well as other valuable uses of financial information. Only with a complete understanding of an agency’s financial statements, can an organization hope to demonstrate stewardship to its stakeholders that will accurately and honestly tell their story. We will spend time analyzing basic financial statements as well as the connection with the IRS Form 990. We will also explore the various requirements of the different levels of independent financial reporting (audit, review, and compilation).


Instructor: Rick Dahlseid, MS, CPA, CHA

A Certified Public Accountant with a Master’s Degree in Taxation, Rick is a financial expert by trade. His lead-servant perspective and warm personality give him an advantage in perfecting corporate vision and financial operations in order to ensure operational efficiencies. Rick enjoys sharing his ability to plan and introduce new and updated operational and cost control initiatives to drive greater social awareness and mission impact. Rick has served as a leader, mentor, trusted advisor, and proponent of positive, productive organizational change to many types and sizes of organizations.