City of San Diego Nonprofit Academy Workshop Series

The Nonprofit Institute and The City of San Diego are proud to present The City of San Diego Nonprofit Academy Spring Workshop Series. This series will provide an opportunity to explore topics in marketing, strategy, and program design.

The Nonprofit Institute and The City of San Diego are proud to present The Nonprofit Academy Spring Workshop Series in a neighborhood near you! This series will provide an opportunity to explore topics in marketing, strategy, and program design. These workshops are free and open to any nonprofit serving the City of San Diego. If you have any questions regarding the workshop series, please e-mail Colton Strawser, Doctoral Research Assistant at The Nonprofit Institute, at cstrawser@sandiego.edu.

Program Design Academy (Four Sessions)

In order to attend this academy, please review and submit the online application. Once your application is reviewed you will be sent an e-mail with the decision of your application along with a link to register if you are approved.

Apply to Attend This Academy

Applications are reviewed on a rolling basis and space is limited.

Workshop Description:

One of the ways that nonprofit community service organizations can improve the quality of their programs or services, as well as their chances of securing funding, is by using a program planning framework. During this hands-on Academy, you will be guided through the use of such a framework to articulate: the community need or problem that your work addresses; your core operating principles; an overview of your program or service; and how those items translate to overall impact. Increasingly, nonprofits are being called upon by their stakeholders to provide “proof” that their programs are successful. While most nonprofit leaders agree that collecting data and measuring success is important, the ability to document tangible outcomes remains elusive for many organizations.

Building on an established program planning framework, participants will learn how to: identify measurable outcomes; draft detailed goals and objectives linked to specific program outcomes; locate the tools needed to measure. The Academy will cover best practices in program design and development as well as tips on how to make your grant applications more competitive. We will also briefly review the stages and tasks involved in proposal development from preparation to submission.

Instructors: Laura Deitrick, PhD & Colton C. Strawser, MS, CFRE, CNP

Laura Deitrick, PhD

Dr. Laura Deitrick serves as the Associate Director of The Nonprofit Institute at the University of San Diego. She has been a nonprofit executive director, board member, management consultant, and researcher on major nonprofit trends. Her research has led to important reports on nonprofit ethics, nonprofits and public education, nonprofit human resource practices, executive transition, the economics of San Diego’s nonprofit sector, nonprofit public confidence, and regional grantmaking. In her role, Dr. Deitrick oversees graduate programs, leadership development initiatives, and the work of the Caster Family Center for Nonprofit and Philanthropic Research. Under her direction, the Caster Center’s work is focused on research, evaluation, and understanding the economic landscape of the nonprofit and philanthropic sector in relation to the broader economy. Dr. Deitrick is the director of USD’s Nonprofit Leadership and Management master’s program where she teaches nonprofit research methods, program design, and evaluation. She also serves as an adjunct faculty member at the University of California San Diego. She is the co-author of Cases in Nonprofit Management: A Hands-On Approach to Problem Solving, recently released by Sage publications.

Colton C. Strawser, MS, CFRE, CNP

Colton C. Strawser is a Doctoral Research Assistant in The Nonprofit Institute and a doctoral student in the Ph.D. in Leadership Studies program concentrating in Nonprofit & Philanthropic Leadership. He has held various positions in the nonprofit sector including director of marketing/fundraising, director of development, and executive director. At The Nonprofit Institute, Colton assists with community programs, curriculum development, and managing the applied projects for the master’s program in Nonprofit Leadership & Management. Colton also serves as a Visiting Lecturer at Arkansas Tech University where he teaches academic courses in nonprofit governance, community development, fundraising and philanthropy, and project design.

In addition, Colton owns his own nonprofit and communications consulting firm that works with clients across the globe. Colton is a Certified Fund Raising Executive, an AFP Master Trainer, and a BoardSource trained consultant.

Marketing Fundamentals & Storytelling Strategies

Thursday, March 28th – 10:00 a.m. – 12:30 p.m.
City Heights/Weingart Library - 3795 Fairmount Ave, San Diego, CA 92105
Register for 3/28

Tuesday, April 30th – 1:00 p.m. – 3:30 p.m.
Skyline Hills Library - 7900 Paradise Valley Rd, San Diego, CA 92114
Register for 4/30

Workshop Description:

Nonprofits large and small are tasked with sharing the stories of impact of an organization, but sometimes this work is easier said than done. In the hectic day of the nonprofit, sometimes managers spend their time communicating more internally than they do externally. This workshop is designed to help nonprofits gain an understanding of marketing fundamentals, while also discovering how to use stories to generate both clients and donors. Participants will learn how to: (1) Utilize low-cost marketing methods that have high returns; (2) How to utilize storytelling formulas to create calls to action; and (3) How to create a brand and marketing strategy that shares the important work of an organization’s programs and services.

Instructor: Colton C. Strawser, MS, CFRE, CNP

Colton C. Strawser is a Doctoral Research Assistant in The Nonprofit Institute and a doctoral student in the Ph.D. in Leadership Studies program concentrating in Nonprofit & Philanthropic Leadership. He has held various positions in the nonprofit sector including director of marketing/fundraising, director of development, and executive director. At The Nonprofit Institute, Colton assists with community programs, curriculum development, and managing the applied projects for the master’s program in Nonprofit Leadership & Management. Colton also serves as a Visiting Lecturer at Arkansas Tech University where he teaches academic courses in nonprofit governance, community development, fundraising and philanthropy, and project design.

In addition, Colton owns his own nonprofit and communications consulting firm that works with clients across the globe. Colton is a Certified Fund Raising Executive, an AFP Master Trainer, and a BoardSource trained consultant.

Strategic Planning: Utilizing Good Governance as a GPS

Thursday, April 4th – 1:00 p.m. – 3:30 p.m.
Logan Heights Library - 567 S 28th St, San Diego, CA 92113
Register for 4/4

Wednesday, May 8th – 1:00 p.m. – 3:30 p.m.
Skyline Hills Library - 7900 Paradise Valley Rd, San Diego, CA 92114
Register for 5/8

Workshop Description:

In a constantly changing environment, nonprofits seek new strategies to develop traction in their organizations and communities. This session introduces the concept and practice of being strategic versus reactionary in nonprofit organizations. The emphasis is on the benefits of thinking strategically, the practices for developing and advancing strategy, and the keys to effective strategic planning.

Instructor: Lyn Corbett, MA

Lyn Corbett is a doctoral research assistant and adjunct professor at the University of San Diego. Professor Corbett has dedicated his career to strengthening organizations to help build and sustain healthy communities. His professional interests have consistently focused on addressing health disparities and helping corporations, foundations, and non-profit organizations allocate resources to target the needs of underrepresented groups.

Professor Corbett is an Adjunct Professor at the University of San Diego, School of Leadership and Education Sciences, where he teaches graduate level courses on governance, leadership, and strategy. Lyn holds a Masters of Arts degree in Public Administration with an emphasis in Non-Profit Management from New York University and is pursuing a Doctoral Degree in Leadership Studies at the University of San Diego. He is a Certified Governance Trainer with BoardSource, a Leadership Challenge Certified Facilitator, an Everything DiSC Workplace Certified Facilitator and a member of the International Coaching Federation.

Considering Starting a Nonprofit

Thursday, February 7th – 10:00 a.m. – 12:30 p.m.
Valencia Park/Malcolm X Library - 5148 Market St, San Diego, CA 92114
Register for 2/7

Thursday, March 21st – 10:00 a.m. – 12:30 p.m.
Skyline Hills Library - 7900 Paradise Valley Rd, San Diego, CA 92114
Register for 3/21

Workshop Description:

Nonprofit organizations provide programs and services to meet our community’s most pressing needs. Many individuals are inspired to create change in their communities by establishing a nonprofit organization; however, starting a nonprofit is sometimes easier said than done. This workshop is designed to help participants understand the many components of starting a nonprofit in order to be successful and impactful. During this workshop participants will learn how to discover and research a community need, what is required to become a nonprofit organization in California, build a solid foundation for success, and maintain compliance going forward.

Instructors: Laura Deitrick, PhD & Colton C. Strawser, MS, CFRE, CNP

Laura Deitrick, PhD

Dr. Laura Deitrick serves as the Associate Director of The Nonprofit Institute at the University of San Diego. She has been a nonprofit executive director, board member, management consultant, and researcher on major nonprofit trends. Her research has led to important reports on nonprofit ethics, nonprofits and public education, nonprofit human resource practices, executive transition, the economics of San Diego’s nonprofit sector, nonprofit public confidence, and regional grantmaking. In her role, Dr. Deitrick oversees graduate programs, leadership development initiatives, and the work of the Caster Family Center for Nonprofit and Philanthropic Research. Under her direction, the Caster Center’s work is focused on research, evaluation, and understanding the economic landscape of the nonprofit and philanthropic sector in relation to the broader economy. Dr. Deitrick is the director of USD’s Nonprofit Leadership and Management master’s program where she teaches nonprofit research methods, program design, and evaluation. She also serves as an adjunct faculty member at the University of California San Diego. She is the co-author of Cases in Nonprofit Management: A Hands-On Approach to Problem Solving, recently released by Sage publications.

Colton C. Strawser, MS, CFRE, CNP

Colton C. Strawser is a Doctoral Research Assistant in The Nonprofit Institute and a doctoral student in the Ph.D. in Leadership Studies program concentrating in Nonprofit & Philanthropic Leadership. He has held various positions in the nonprofit sector including director of marketing/fundraising, director of development, and executive director. At The Nonprofit Institute, Colton assists with community programs, curriculum development, and managing the applied projects for the master’s program in Nonprofit Leadership & Management. Colton also serves as a Visiting Lecturer at Arkansas Tech University where he teaches academic courses in nonprofit governance, community development, fundraising and philanthropy, and project design.

In addition, Colton owns his own nonprofit and communications consulting firm that works with clients across the globe. Colton is a Certified Fund Raising Executive, an AFP Master Trainer, and a BoardSource trained consultant.

So You Started A Nonprofit, Now What?

Thursday, February 28th – 10:00 a.m. – 12:30 p.m.
Skyline Hills Library - 7900 Paradise Valley Rd, San Diego, CA 92114
Register for 2/28

Thursday, April 9th – 1:30 p.m. – 4:00 p.m.
City Heights/Weingart Library - 3795 Fairmount Ave, San Diego, CA 92105
Register for 4/9

Workshop Description:

Starting a nonprofit is more than simply filing papers – there are lots of items to accomplish in the first two years to ensure you are legally compliant, effective at programming, and able to manage the various aspects of your organization. Whether you plan to serve your local community or the entire world, there are best practices that all nonprofits must follow in order to make an impact. This workshop will cover the various practices nonprofit start-ups should implement within the first two years of incorporation to increase their chances of having an impactful program, effective management, and good governance.

Instructors: Laura Deitrick, PhD & Colton C. Strawser, MS, CFRE, CNP

Laura Deitrick, PhD

Dr. Laura Deitrick serves as the Associate Director of The Nonprofit Institute at the University of San Diego. She has been a nonprofit executive director, board member, management consultant, and researcher on major nonprofit trends. Her research has led to important reports on nonprofit ethics, nonprofits and public education, nonprofit human resource practices, executive transition, the economics of San Diego’s nonprofit sector, nonprofit public confidence, and regional grantmaking. In her role, Dr. Deitrick oversees graduate programs, leadership development initiatives, and the work of the Caster Family Center for Nonprofit and Philanthropic Research. Under her direction, the Caster Center’s work is focused on research, evaluation, and understanding the economic landscape of the nonprofit and philanthropic sector in relation to the broader economy. Dr. Deitrick is the director of USD’s Nonprofit Leadership and Management master’s program where she teaches nonprofit research methods, program design, and evaluation. She also serves as an adjunct faculty member at the University of California San Diego. She is the co-author of Cases in Nonprofit Management: A Hands-On Approach to Problem Solving, recently released by Sage publications.

Colton C. Strawser, MS, CFRE, CNP

Colton C. Strawser is a Doctoral Research Assistant in The Nonprofit Institute and a doctoral student in the Ph.D. in Leadership Studies program concentrating in Nonprofit & Philanthropic Leadership. He has held various positions in the nonprofit sector including director of marketing/fundraising, director of development, and executive director. At The Nonprofit Institute, Colton assists with community programs, curriculum development, and managing the applied projects for the master’s program in Nonprofit Leadership & Management. Colton also serves as a Visiting Lecturer at Arkansas Tech University where he teaches academic courses in nonprofit governance, community development, fundraising and philanthropy, and project design.

In addition, Colton owns his own nonprofit and communications consulting firm that works with clients across the globe. Colton is a Certified Fund Raising Executive, an AFP Master Trainer, and a BoardSource trained consultant.