C.K. Prahalad’s Legacy: Business for Poverty Alleviation

Drop Shadow


Understanding Low-Income Consumers and Strategy

  1. Strategic Foundations to Access Emerging Consumers: Lessons from Emerging Retailers. G. D'Andrea, M. Zemborain and B. López Alemán.
  2. Low Income Women: Why They Buy Beauty Products. L.Hor-Meyll.
  3. Adoption and Use of Technology by Low-Income Young Consumers: The Case of Cellular Phones. A. da Rocha, J. Martins, H. Pacheco and G. de Góes.
  4. Illiterate Consumer Vulnerability. F. Chertman and F. Aranha.

Evolving Models for BOP Markets

  1. Market Orientation and Marketing Competence in Base of the Pyramid Countries. G. Knight.
  2. Drivers of Innovation to Serve Low-Income Citizens: Pushing Corporations Out of their Comfort Zones. R. Gutiérrez and A. Vernis.
  3. Poverty Reduction through Market Formation? The Role of Market Agency. S. Lindeman.
  4. Base of the Pyramid Initiatives: Insight from History and Entrepreneurship. M. Meyskens.

Models for Dual Value Creation

  1. A Three-Pronged Approach to Social Business: a Brazilian Multi-Case Analysis. E. Barki, G. M. Comini and L. Aguiar.
  2. Scaling Social Enterprise: A Comparative Study of Naandi and Drishtee in Rural India. G. Desa and J. Koch
  3. Social Marketing for Sustainable Development: The Indian Experiences. R. Shanker.
  4. Social Business Models at the Base: Creating the Fortune at the Bottom of the Pyramid. S.J. Kamath, Y.J. Lee and T. Zhang.

A Fortune at the BOP?

  1. How Different are BOP Markets Really? International Market Selection at the Base of the Pyramid. M. Rivera-Santos and C. Rufín.
  2. If there is Fortune at the BOP, Why aren't MNC Grabbing It? Barriers to Implementation of BOP Ventures in Large Corporations. E. Reficco.
  3. Convergence and Divergence in Social and Commercial Value Creation Among Inclusive Businesses in Latin America. J. Bruni and R. Gonzalez.
  4. Piercing the BOP Veil: The Need for Evidence-Based BOP Models. M.L. Gallardo and M.M. Laurito.

Financial Services and Poverty Alleviation: Myth or Reality?

  1. Alternative Financial Services in Informal Economic Settings: Poverty Alleviation or Poverty Perpetuation? L. Dlabay.
  2. Microfinance, Mission Drift and the Impact on the Base of the Pyramid: Differentiating Capabilities of For-Profit and Not-For-Profit MFIs. L. Sama and R. M. Casselman.
  3. The Cross-National Transfer of Low-Income Business Models: State Fragility and the Global Growth of Commercial Microfinance.  J. Ault and A. Spicer.

Permeating the Curricula I

  1. Influence of BOP Strategy on the Faculty of Industrial Design. V. Parmar, J.C. Diehl and P. Kandachar.
  2. Accounting for Poverty: A Challenge to Business Schools. P. Motta, M. Cupolillo and T. Brashear Alejandro.
  3. Strategies for Integrating Poverty into Mainstream Business Classrooms. B. Paton, J. Harris-Boundy and P. Melhus.
  4. Integration of "Base of the Pyramid" Instruction into Existing Business Courses. L. Dlabay
  5. Immersive Professional Learning for Social Impact: Insights from the Frontier Market Scouts Program.  B. Paton and Y. Shi.
  6. Collaborations across Campus and across Town: Preparing College Students to Engage in Social Innovation Careers. R. Gailey.


Needs and Expectations of Low Income Consumers

  1. Perceptions, Attitudes and Meanings of Leisure among Young Low-Income Consumers: an Exploratory Study of a Rio de Janeiro Community.  F. Francisco de Araujo, M. Chauvel, A. da Rocha and M. Schulze.
  2. Are Low-income Consumers Different? Differences among Consumers from Different Socio-Economic Tiers and Population Densities. I. Martinez, M. Dávila-Aguirre, and G. Lozano.
  3. Hierarchy of Goals in Food Purchase: The Contrast between Brazilian Women from Low and High Income Classes. J. Hees and R. Marchetti.

Ecosystems and the BOP

  1. The Inclusive Business Ecosystem: Lessons Learned in Latin America. R. Van Haeringen and S. Hai.
  2. Cross-Sector Collaborations for Development at the Base of the Pyramid: Philips’ Pilot Project in Ghana. S. Van Den Waeyenberg.
  3. The Rural Innovation Platform Protocol: Innovation Process from the Collaboration of an Indian Social Company and Japanese Multinational Corporations. S. Tsuchiya, F. Sugeno, N. Gachhayat and S. Mishra.
  4. Model Strengthening Social Capital and Access to Capital for Sustainable Poverty Alleviation. T. Handono Eko Prabowo.

Business and Development

  1. Bottom of the Pyramid Ventures for Sustainable Rural Development in India. K. Laghate and S. Datar.
  2. Micro and Small Enterprises: Growth and Poverty Reduction. A. Toledo López, P. Sánchez-Medina and M. Yescas-León.
  3. A Brazilian Case Study in Efforts at the Base-of-the-Pyramid. P. Karashiro, T. Fort and M. Starik.
  4. The Rural Rear Window: Developing a Consumer Agenda for the Indian Rural Market.  F. Swaminathan.