Online marketing is a broad term that covers many important elements. This course will introduce students to the core concepts, ideas and content that will be covered in the Online Marketing Strategies program. You will learn what elements comprise online marketing, key terminology, and gain insight into how search engines and searchers work.  You will also learn to analyze a current online presence, and determine which elements of their online marketing strategy should be handled in-house, and which should be outsourced.

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Christianna Connell

When it comes to being successful online, content is critical. In this course the instructor will provide a step-by-step explanation of how to generate and implement powerful keyword strategies, and create content that attracts both search engines and users. This course will also include techniques to perform in-depth audience analysis and influence users at each phase of the purchase cycle. You will learn how to target your audience and implement content marketing strategies to increase website conversions.

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Jeune Ortiz

Search Engine Optimization (SEO) refers to a set of techniques designed to improve the visibility of a particular website or webpage to a search engine, with the goal of increasing its “organic” or natural ranking in a search engine result page (SERP) for specific keyword terms. Optimization techniques are typically tied to what the industry understands as Google’s algorithms or formulas for deciding rank. With this in mind, SEO is a dynamic topic that changes as constantly as Google’s algorithms, requiring practitioners to continually update their knowledge base.

This course provides information to facilitate a working knowledge of the complex topic of SEO, and its impact on business in the 21^st century. You will learn the primary components of SEO, and how they combine to determine ranking. Topics covered will involve “on-page” SEO, in other words, techniques applied to a site or webpage specifically.

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TBA

Learn how to communicate your offerings with your ideal customer by identifying the best marketing channels such as email marketing, video marketing, blogs, online press releases, mobile media, and sites such as YELP, among others.

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Angela Hill

Social media is not just about signing up, logging in, and setting up an account to "see what sticks." Social Media involves strategy and extensive research. In this course we will discuss how to approach social media from a strategic angle by understanding what networks your customers are using, and how they are using them. We will identify and set up Social Media channels that work best for your business and look at the different ways in which you can and should be engaging and participating in social media to drive awareness to your company in the most efficient and cost-effective way.

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Andrew Begin

Online advertising can lead to an increase in sales and leads if done correctly. In this course you will learn the key elements and strategies behind successful online advertising as well as the best practices needed to implement a successful campaign. This course is practical and focuses on you being able to understand the benefits of creating and buying online advertising as well as implementing and running campaigns online.

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Jeff Coleman

Online Marketing has exploded in popularity and usage, due in large part to its measurability. In fact, Forrester predicts that U.S. business will spend approximately $953 million on web analytics software in 2014. Web Analytics is arguably one of the most vital aspects of any marketing campaign. This course will help you understand the data we have access to on a daily basis from various websites, social networks, and advertising campaigns to be able to take effective decisions. Not only will you learn what to measure and how to measure it, but you will also discover how to analyze the data and use it to optimize your website and campaigns. You will learn how to pick the right analytics tools for your needs, and will immerse yourself in the world of data. 

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David Sanchez

This class is the final class of the Online Marketing Strategies programing. You will utilize previously learned online strategies and tactics to develop a working Internet Marketing Plan that can be put to use immediately in your business.

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Jeune Ortiz

Panel of instructors will grade capstone projects