At the heart of the logo is a depiction of The Immaculata, a signature building on campus and arguably one of the most recognized features in the San Diego region. The Immaculata is a symbol of the Catholic foundation upon which the university was built. It's also the crown jewel of the Spanish Renaissance architecture for which the university is so well known. The logo also features the university’s full and official name, University of San Diego, which helps distinguish it from surrounding universities.
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