Marketing can be seen everyday, everywhere in great graphics, catchy commercials and trendy social media posts—but the marketing process starts well before it’s ever seen, with analyzing consumer behavior, creating lasting relationships with consumers and understanding pricing and logistics. The marketing major in the School of Business Administration expands our perceptions of what it means to be a marketer and gives broad exposure to the marketing field.
The Marketing Department in the School of Business Administration offers multiple tracks. In any track, you’ll take business core classes covering operations, information systems, macroeconomics and more, providing you with a strong foundation that you can leverage in the competitive 21st century marketplace. You’ll also have a choice of a wide range of electives including global marketing, professional selling, digital marketing, marketing analytics, advertising campaigns and more. These courses will help focus your career path toward these possible tracks:
- Analytics—through ‘big data,’ learning to understand patterns and trends.
- Sales—learning how to develop consumer relationships and channel partners.
- Product management—learning the life cycle of a product: strategy planning, forecasting and execution.
- Advertising and digital marketing—learning how to persuade consumers through communications to take a specific action.
The marketing program in the School of Business is ranked #42 in the nation, according to USA Today and College Factual.
Students entering the University of San Diego and/or declaring a major during 2012-2014, should follow information contained in the printed course catalog (also known as the "catalog of record") published on October 1, 2014. Access the catalog of record at http://catalogs.sandiego.edu.
Lower Division Preparation for the Majors (22-23 units)
Lower-Division Requirements for the majors are the completion of the following courses with a grade point average of 2.0 or better with no grade below C–. Transfer courses must be C or better.
|ACCT 201||Principles of Financial Accounting||3|
|ACCT 202||Principles of Managerial Accounting||3|
|ECON 101||Principles of Microeconomics||3|
|ECON 102||Principles of Macroeconomics||3|
|ECON 216||Statistics for Business and Economics||4|
|ITMG 100||Information Systems||3|
|MATH 130||Survey of Calculus||3|
|MATH 150||Calculus I|
Major in Marketing (42 units)
Students majoring in marketing must satisfy the USD core curriculum requirements as set forth in this catalog, Lower-Division Requirements for the major, the Professional Development Passport Program and all of the following major requirements:
|DSCI 300||Prescriptive Business Analytics (3)||3|
|DSCI 303||Operations Management||3|
|ETLW 302D||Business and Society||3|
|ETLW 311||Business Law I||3|
|FINA 300||Financial Management||3|
|MGMT 300||Organizational Behavior||3|
|MGMT 490||Strategic Management||3|
|MKTG 300||Fundamentals of Marketing||3|
|MKTG 410||Marketing Research||3|
|MKTG 420||Consumer Behavior||3|
|MKTG 490||Marketing Strategy||3|
|Select three of the following elective courses:|
|MKTG 301||Services Marketing|
|MKTG 302||Sports Marketing|
|MKTG 305||Global Marketing|
|MKTG 330||Professional Selling|
|MKTG 340||Digital Marketing and Social Media|
|MKTG 350||Advertising and Promotion|
|MKTG 351||Advertising Campaigns (3)|
|MKTG 355||Introduction to Public Relations|
|MKTG 422W||Visual Methods for Exploring Consumer Behavior|
|MKTG 430||Public Policy and Marketing: The Broader Role of Marketing in Society|
|MKTG 480||Advanced Marketing Project|
|MKTG 494||Special Topics|
|Any pre-approved elective, which may include a BUSN 498 internship|
The marketing major requires a minimum of 24 Upper-Division Units in the major be completed at USD, of which 12 units must be in marketing.