Patricia Marquez

pmarquez@sandiego.edu
(619) 260-7875
Kroc IPJ 274

Office Hours

Monday, Wednesday:
4 to 6 p.m.

Tuesday:
5 to 6 p.m.

Associate Professor of Management

Ph.D. University of California, Berkeley, Socio-Cultural Anthropology
M.A. University of California, Berkeley, Socio-Cultural Anthropology
B.A. Bowdoin College, Mathematics

Before coming to USD, Patricia Márquez was a professor at IESA Business School in Caracas, Venezuela. She was the Cisneros Scholar at the David Rockefeller Center for Latin American Studies (DRCLAS) at Harvard University and visiting professor at Harvard Business School for the academic year 2005-2006. She has taught graduate and executive education courses on Leadership and Organizational Behavior, Business Initiatives at the Base-of-the-Pyramid, Corporate Social Responsibility, and Social Enterprise. At the undergraduate level she teaches Business & Society.

Márquez current research is on the role business can play in alleviating poverty worldwide. She is an active participant of the Social Enterprise Knowledge Network (SEKN) coordinating SEKN’s research project “Market-Based Poverty Reduction in Iberoamerica” (2005-2009).

Selected Current Research

Book, Chapter in Scholarly Book-New

Daniel, A., Josefina, B., Marquez, P., Alfred, V. (2008). Strategy in Social Enterprises: A Comparison of Businesses and Civil Society. In International Perspectives in Social Entrepreneurship (J. Robinson, ed.). Palgrave MacMillan

Lejter, N., Marquez, P. (2008). A Pesar de los Pesares: Mujeres Líderes en el Mundo Empresarial Venezolano. In Mujeres y Vida Corporativa en Latinoamerica: Retos y Dilemas (S. Maxwell, M.C. Cardenas & L. Heller, eds) . Universidad de los Andes

Marquez, P., Reficco, E. (2008). The Unsuspected Player: Small Firms in Business with Low Income Sectors. In Small Firms, Global Markets: Competitive Markets in the New Economy (J.Haar & J. Meyer-Stamer, eds.). Palgrave MacMillan

Austin, J., Marquez, P., Reficco, E., , e. (2007). Building New Value Chains with Low Income Sectors in Latin America. In usiness Solutions for the Global Poor (V. K. Rangan, J. Quelch, G. Herrero & B. Barton, eds.) . John Wiley & Sons, Inc.

Book, Scholarly-New

SEKN, ., Marquez, P. (2006). (Co-autor) Gestión Efectiva de Emprendimientos Sociales: Lecciones Extraídas de Empresas y Organizaciones de la Sociedad Civil en Iberoamérica. . Banco Interamericano de Desarrollo.

SEKN, ., Marquez, P. (2006). (Contributor) Effective Management of Social Enterprises: Lessons from Businesses and Civil Society Organizations in Iberoamerica . Harvard University Press with David Rockefeller Center for Latin American Studies

Samper, H., Marquez, P. (2004). Responsabilidad Social Corporativa: Como Estrategia de Negocio. Bogata, Colombia: Universidad de los Andes, Catedra Corona

Journal Article, Academic Journal

Reficco, E., Marquez, P., , . Inclusive Networks for Building BOP Markets. Business & Society

Journal Article, In-House Journal

Marquez, P. (2006). “La Empresa: ¿Un Nuevo Ciudadano?” . Debates IESA, 11 (3), 55-60.

Marquez, P., Samper, H. (2005). From Barrio Dweller to Entrepreneur: Informal Urban Microenterprises in Caracas. Columbia University, 6

Book, Chapter in Non-Scholarly Book-New

Lejter, N., Marquez, P. (2004). Paradojas de la Integración de las Mujeres. In ¿Cabemos todos? Los Desafíos de la Inclusión (M. Ribes, ed.). Editorial Arte

Magazine/Trade Publication

Marquez, P., Penfold, M. (2008). Doing Business with the Poor: An Opportunity for Change or More of the Same?. America's Quarterly (3)

Gomez, H., Marquez, P. (2006). Market Initiatives with LIS: Troubling to Start, Tough to Build. ReVista Harvard Review of Latin America (Fall 2006)

Samper, H., Marquez, P., Penfold, M. (2006). Como AES Genero Relaciones Rentables en los Barrios Pobres de Caracas. Harvard Business Review Latin America, 84 (12), 68-75.

Working Paper

Ezequiel, R., Marquez, P. (2007). Socially Inclusive Networks for Building BOP Markets. SSRN (http://ssrn.com/author=981553)

Marquez, P., Gomez , H. (2006). Rethinking Organizations that Serve Latin America's Mass Markets. William Davidson Institute BOP Working Papers

Written Case with Instructional Material

Gonzalez, R., Marquez, P. (2006). Las iniciativas sociales de Ron Santa Teresa. Harvard Business School Publishing (SKS049)

Gonzalez, R., Marquez, P. (2006). Santa Teresa´s Social Initiatives. Harvard Business School Publishing (SKE059)

Jaen, M., Marquez, P. (2006). Corporate Social Responsibility at CANTV. Harvard Business School Publishing (SKE094)