Peace Summit 2010

Friday, September 17th, 2010 from 8:30am to 12:15pm

Joan B. Kroc Institute for Peace & Justice Theatre

Please find videos of the day's speakers below.

Download the 2010 Summit Program		Read Business Review cover article written on Nike's presentation at the 2010 summit
	Welcome and Introduction Dr. Patricia Marquez, Director of the Center for Peace and Commerce at the University of San Diego   Watch Video
	Panel 1: Towards Greater Sustainability: Entrepreneurship and Product Innovation Mark Bowles, Founder and Chief Marketing Officer, ecoATM   Watch video
	Panel 1: Towards Greater Sustainability: Entrepreneurship and Product Innovation Ned McMahon, Founder, President and COO, Malama Composites   Watch video
	Panel 1: Towards Greater Sustainability: Entrepreneurship and Product Innovation Jules Pieri, Founder and CEO, Daily Grommet     Watch video
	Panel 1: Towards Greater Sustainability: Entrepreneurship and Product Innovation   Steven Wright, President and Co-Founder, 4Walls International Watch video
	Panel 1: Q&A Moderated by Dr. Denise Dimon, Director, Ahlers Center for International Business at the University of San Diego Watch video
	Panel 2: Triple Bottom Line in Product and Process Innovation Diego Bolson, Founder of "Food Design", Pepsico Americas Foods, Inc. Watch video
	Panel 2: Triple Bottom Line in Product and Process Innovation Sarah Severn, Director of Stakeholder Mobilization and Sustainable Business and Innovation, Nike Watch video Read Business Review Cover Article
	Panel 2: Triple Bottom Line in Product and Process Innovation Bill Snyder, Commercialization Strategist, PATH Watch video
	Panel 2: Q&A Topher McDougal, Joan B. Kroc School of Peace Studies, University of San Diego Watch video
	Leaders as Designers for a Sustainable Future Dr. Jaime Alonso Gómez, EGADE Business School and the University of San Diego, Ahlers Center for International Business Watch video

Innovation in products and processes has the power to realize a more peaceful and sustainable world.
The 3rd annual summit on Peace and Prosperity through Trade and Commerce at the University of San
Diego aimed to explore how product innovations and processes can address some of the most threatening
and complex social and environmental problems we face today. In the new millennium, we are
witnessing creativity married to practical thinking, generating a wave of innovations with the goal of
contributing to a more sustainable and socially just world. Future generations are dependent on our
ability to capture the power of new ideas. This summit addressed the following questions:

• In what ways are innovations contributing to increase prosperity and well being among the
  world’s poor?
• In what ways can business support local innovations that represent good economic
  opportunities as well as vehicles for social change?
• What are stepping stone innovations for generating goods and developing processes for
  significantly reducing ecological footprints?
• How can innovations have the greatest impact on the triple bottom line—people, planet and
  profit?

Innovations in products and processes thrive on talent and creative thinking. Innovation is about the
capacity to develop appropriate business models, creating new mindsets while producing a myriad
of goods. From biodegradable medical technology to better sanitation mechanisms for the world’s
poor, innovation for solving intractable social and environmental problems has become ever more
critical in designing, integrating and delivering products that advance global sustainability. It extends to
our capacity to recognize and learn from creativity in any corner of the world, leading to local-global
links for more multidirectional transfers of wealth and social value.

We hope you join us for our 4th annual summit in 2011!