About
The USD Vista newspaper is the University of San Diego's on-campus publication which expresses the views and concerns of the undergraduate student body, with a population of 5,850. Additionally, there are another 3,500 graduate students as well as faculty and staff, who access the newspaper.
Advertising in the USD Vista is a great opportunity to establish connections with the USD community, which includes students and their families, faculty, staff and alumni.
Contact
Benjamin Boss, Advertising Manager (mediaadvertising@sandiego.edu)
Lauren Ceballos, Editor in Chief (vistaeditor@sandiego.edu)
Emma Holliday, Director of Finance (mediafinance@sandiego.edu)
Email is the preferred method of communication. In the case of time sensitive questions, please contact (619) 260-4590.
Facts and Figures
The Vista distributes 3,000 copies most Thursday throughout the campus, including the Student Life Pavilion, and the resident buildings.
On average, college students have about $460 in discretionary spending per month*
*According to a Wells Fargo study - December 2019
46% of total undergraduates and 96% of freshmen live on campus
2023-2024 Advertising Rates
Rates and Sizes
Dimensions*
Please note that width is shown above in column inches and height is shown in actual inches.
- 1 column inch = 2 inches
- 1.5 column inches = 2.5 inches
- 2.5 column inches = 5 inches
Please note: We no longer offer classified ads.
National Rates
- National Open Rate: $10.50 per column inch.
- 20% off for on-campus departments and organizations
Website Bundle Advertising Options
- The first full page or half page ad sold for an issue may add banner advertisement on theusdvista.com website for an added $50.
- The first four full, half or quarter page ads may add a revolving side advertisement on theusdvista.com website for an added $30.
- Web Ad Ratios:
Banner - 8 wide, 1 tall
Side - 1 wide, 2 tall
Color
Spot Color and Full Color are available at the following rates in addition to purchases of space. Two or more advertisers may form a co-op to pay for color costs:
- One color plus black: $130
- Full color: $275
2023-2024 Publication Schedule
- Special Issue: August 24
- Thursday, September 14, 21, 28
- Thursday, October 5, 12, 19, 26
- Thursday, November 2, 9, 30
- Thursday, December 7
- Thursday, February 8, 15, 22, 29
- Thursday, March 7, 14,
- Thursday, April 11, 18, 25
- Thursday, May 2
Publication Deadlines
- Friday - space reservations due at 12pm
- Monday - ad copy is due at 12pm (monday prior to publication)
- Thursday - newspapers are distributed in print and virtually with advertisements. Online ads will become live on website.
Late advertisements will not be printed until the following issue.
An advertiser wishing to cancel an ad must do so at least two weeks prior to the publication date to be considered for a partial refund.
Failure to five cancellation notice by the cancellation deadline does not release the advertiser from full responsibility for payment of the ad space reserved.
The USD Vista reserves the right to revise deadlines or advertising rates at anytime.
Standards of Acceptability
All advertising is subject to review by The USD Vista.
The USD Vista will not knowingly accept any advertisement that is potentially libelous, promotes academic dishonesty, violates any federal, state or local law, or encourages discrimination against and individual or group on the basis of race, age, color, religion, national origin, gender, sexual orientation, veteran status, disability or handicap.
Prohibited Advertising
The University of San Diego is a Roman Catholic institution committed to advancing academic excellence, expanding liberal and professional knowledge, creating a diverse and inclusive community, and preparing leaders dedicated to ethical conduct and compassionate service.
In support of the mission of the University of San Diego and in compliance with the Student Vista Publication Board Charter, the following are prohibited from being advertised in The USD Vista newspaper: Tobacco Advertising, Contraceptive Advertising, Pro-Abortion and Anti-Abortion Advertising, Condom Advertising, Term Paper Services, X-Rated Services, False or Inaccurate Advertising, Political Advertising, Alcohol Advertising, Advertising that Violates Any University Policy.
Please contact mediaadvertising@sandiego.edu with any questions or need for clarification
Liability
The advertiser and/or advertising agency agrees to defend and indemnify The USD Vista against any and all liability; loss or expense arising from claims of libel; infringement of trademarks, trade name or patents; violation of rights of privacy and infringement of copyrights resulting from the publication of the advertiser’s advertisement.
The USD Vista’s liability for error shall be limited to the portion of the advertisement affected by the error. Liability shall note exceed the cost of the ad.
The USD Vista is not responsible for errors in advertising copy accepted after the copy deadline, or when a proof has not been approved by the advertiser or the advertiser’s representative. The USD Vista is not liable for failing to publish an advertisement.
Advertisements simulating news copy must be marked “Advertisement”.
Complete advertising policy available upon request.
Terms
- Check is the only form of payment accepted. Please make all checks payable to "The USD Vista"
Please mail checks to the address listed above. - If the terms of an advertising contract are not fulfilled by the expiration date, The USD Vista will bill the difference between the committed contract level and the actual level fulfilled for all used space.
- The USD Vista reserves the right to withdraw or restrict credit privileges.