Managing Global Uncertainty: Strategies for Small Businesses in a Shifting Economy

On Friday, December 5, 2025, the Ahlers Center for International Business at the University of San Diego - Knauss School of Business hosted the “Managing Global Uncertainty: Strategies for Small Businesses in a Shifting Economy” conference at the Nexus Theater. The event brought together local business leaders, scholars and industry experts to explore the challenges and opportunities facing small businesses in today’s rapidly changing global economy.

The keynote address was delivered by Alan Gin, Ph.D., Associate Professor of Economics, who presented “Navigating the Storm: San Diego Small Business Resilience Amid Trade Uncertainty.” Dr. Gin highlighted how global economic shifts, trade fluctuations, and tariffs impact the region, and shared strategies for fostering resilience and sustaining growth.

A panel of distinguished experts joined the discussion, including Nikia Clarke, Ph.D., Chief Strategy Officer of the San Diego Regional Economic Development Corporation; Brian Miller, President of Geppetto's Inc. and Board Chair Emeritus of The Good Toy Group; Orianna Bretschger, Cofounder and CEO of Aquacycl; Mauricio Diaz, Vice President of JD Group Logistics; and Tom Ryan, Owner of Ryan Bros. Coffee. Panelists explored the effects of global economic uncertainty on local businesses, strategies for navigating turbulent times, and opportunities for growth in San Diego’s unique binational region.

Attendees left the conference with practical insights and strategies to strengthen their businesses and foster resilience in an unpredictable economic environment. The event highlighted the Ahlers Center for International Business’s commitment to connecting academia and industry to support the local business community and prepare leaders for a globally connected economy.