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The History of #OptOutside

The History of #OptOutside

How a small idea had a huge effect.

#OptOutside first launched in 2015. No other large retailer had been shut on Thanksgiving and Black Friday before. The response was incredible: more than 1.4 million people and 170 outdoor companies, nonprofits and organizations chose to spend their Black Friday outdoors. In 2016, #OptOutside quadrupled.

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