Course Description


MKTG 490 Marketing Strategy (3)

Seth Ellis

CRN 11            Limit 35
M-F                  9 am – 5 pm                OH-226

Prerequisites: MKTG 300 and (MATH 130 or MATH 150 or MATH 151)

This is the capstone course for marketing majors. Students examine the critical issues and variables in selecting a marketing strategy, with an emphasis on how to accomplish strategic analysis and planning. Topics include the comparison of business and marketing strategies, marketing situation analysis, designing marketing strategy, marketing program development, and marketing strategy management and implementation. Senior standing is required. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Friday, December 14.

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