The Lean Essentials Sprint Program

A course for entrepreneurs to discover customers and value

What is Lean Essentials Sprint?

Described by participants as an accelerator for entrepreneurs - the Lean Essentials Sprint (LES) is designed to help emerging companies discover your customer, validate that customer, establish your value proposition delivery mechanism, and work through many other key components needed to launch and scale a successful business. 

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The course is designed to accomplish three basic objectives:

  1. Entrepreneurs must let go of their precious “ideas.” Ideas don’t make money, business models with customers make money, and teams that execute make money.
  2. The answers are outside the building. Entrepreneurs must go get primary data directly from potential customers and partners in order to truly get insights into the idea, the model, and the viability of the business.
  3. Business acumen matters. Startups must have a basic understanding of business models, pricing, costing, margins, market capacity, and product/service capacity in order to make good business decisions.


Overview of Lean Course Options

The Brink SBDC offers two versions of Lean Essentials-a single day crash course and an 8 week sprint. 

Next single day crash course - coming soon in February 2021

The single day crash course covers an introduction to lean approach, learn-by-doing practice with the business model canvas, and practice with customer interviews. 

Next series dates - February 2- March 23, 2021

Tuesdays 11:30 AM -1:30 PM (Virtual events, bring your lunch or eat before)
Week 1: Business Model Canvas (February 2)
Week 2:  Product Positioning & Value Proposition (February 9)
Week 3: Customer Interviews (February 16)
Week 4: Customer Interviews, Relationships & Minimum Viable Product (February 23)
Week 5: Market Research & TAM SAM SOM (March 2)
Week 6: Funnels, Channels & Metrics (March 9)
Week 7: Pitching & Mission & Vision (March 16)
Week 8: Demo Day, Class Presentations and Insights (March 23)

Click here to register for the series, offered at $150 fee

Pre-Readings (to be completed before the first session)

Click here to download pre-readings, required for both the single day and sprint versions. 

Mailing list

In between cycles, you can click here to be added to the distribution list to hear when the next series is announced.