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Your Marketing Game Plan

Your Marketing Game Plan

Date and Time

  • Thursday, October 28, 2021 from 6:30 p.m. to 9:00 p.m.
  • Thursday, November 4, 2021 from 6:30 p.m. to 9:00 p.m.
  • Thursday, November 11, 2021 from 6:30 p.m. to 9:00 p.m.
  • Thursday, November 18, 2021 from 6:30 p.m. to 9:00 p.m.
  • Thursday, December 2, 2021 from 6:30 p.m. to 9:00 p.m.
  • Thursday, December 9, 2021 from 6:30 p.m. to 9:00 p.m.

Location

Barcelona, 222 (2nd Floor) *Subject to virtual event dependin

Cost

$300

Details

Your Marketing Game Plan is meant to be a comprehensive jump start to any entrepreneur’s marketing efforts. The course will walk students through all of the steps required for implementing an effective and efficient marketing plan while they do it themselves - achieving immediate results and gaining true comfortability and understanding through giving and receiving feedback with their peers.

This course is intended primarily for entrepreneurs who are ready to start serious marketing efforts. The Marketing Game Plan student is dedicated, passionate, and has spent time already researching their market. Students must be accepted to the program based on application.

How to Apply

1. Fill out application form - Click here to apply

2. Register for the course via eCenter Direct. Click "Sign Up" at the top of the event page. You are now registered. It will then ask for you to pay a fee. Do not pay the fee until you receive an acceptance email from Aubree Corporandy or Lauren Feehrer. 

3. Once approved, you will receive another email to pay the $300 fee, and you will be enrolled.

Primary Outcomes

  • Develop a marketing strategy based on brand and customer insight
  • Execute marketing efforts
  • Evaluate performance based on metrics and evolve
  • Understand next steps in scaling their marketing efforts
  • Be more comfortable in marketing situations thanks to practice, ongoing feedback, and organized resources

Eligibility/Requirements

Completed business model canvas, customer research and validation, pitch presentation, and identified marketing channels (physical and/or digital).

Preferential acceptance will be given to students who have completed the Lean Essentials Sprint program or have been referred by a Brink advisor or USD faculty member. Instructors reserve the right to admit or decline admittance to students based on the quality of their application.

10 Innings of Marketing Action

Week 1: Welcome/Market Segmentation 

Week 2: Personas

Week 3: Brand Image

Week 4: Strategy

Week 5: Practical (non-digital)

Week 6: Practical (digital)

Week 7: 7th Inning Stretch- Practical Applications 

Week 8: Measuring Success/Learning from Curveballs

Week 9: Expanding Marketing Strategies

Week 10: Final Pennant (Presentations) & Celebration

Ace Pitchers (Instructors)

Consultants: Lauren Feehrer and Aubree Corporandy

Your Marketing Game Plan Event Graphic

This event is open to the public

Post Contact

Rhoda Sabatchi
sbdc@sandiego.edu
(619) 260-4547

Contact Information