SCMI Managing Director Joel Sutherland Talks Supply Chain Strategy in the Face of Black Swan Events

Directory photo of Joel sutherland managing director of the Supply chain management institute

We’re living through a black swan event with COVID-19 and global supply chains are being impacted in unprecedented ways. Joel Sutherland, managing director of the Supply Chain Management Institute at the University of San Diego School of Business was asked to share his thoughts with Ratelinx on how supply chain strategy needs to develop resiliency and evolve to address events such as this by using it as a catalyst for change.

Excerpt as it appears in Ratelinx:

Joel Sutherland Talks Supply Chain Strategy, Leadership in the Face of Black Swan Events

It’s easy to flip through history books and pinpoint pivotal times that seem obvious now, yet no one seemed to see coming. World War I. The dissolution of the Soviet Union. These are black swan events — single points in history so jarring, you feel their ripples worldwide. Now, COVID-19 joins that list and its’ impact to supply chain strategy is top of mind for many logistics leaders. 

“COVID-19 is certainly the ‘black swan’ that has disrupted global supply chains unlike any modern-day event short of a world war,” says Joel Sutherland, Managing Director of the Supply Chain Management Institute. “Yes, there have been other ‘black swan’ events, such as 9-11 and Fukushima. But nothing that has impacted so many people around the world for such a prolonged period of time.”

Joel brings a wealth of insight to the conversation of coronavirus vs. supply chain. He has more than 40 years of experience as a supply chain executive, educator, consultant, and public speaker. He’s the former Board Chair of the Council of Logistics Management (CLM) (2001-2002) and was responsible for developing the definition of supply chain management used by the Council today. He even led the effort to change the Council’s name to its current moniker, the Council of Supply Chain Management Professionals (CSCMP).

Today, Joel is a subject matter expert in high demand, contributing to the WSJ, The Economist, USA Today, US News, and other trade publications/journals. He was kind enough to sit down with RateLinx to discuss his take on the pandemic and what it means for the future of supply chain management. 

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