USD Athletics Selects JMI Sports as Exclusive Multimedia Rights Partner

New partnership signals a bold move for USD Athletics to strategically elevate the Toreros' brand in San Diego and beyond

The University of San Diego (USD) and JMI Sports are proud to announce a new multimedia rights partnership, beginning immediately and running through the 2028-29 season.

The long-term agreement between USD and JMI Sports marks a significant milestone for USD Athletics, enabling the university to enhance its presence across multimedia platforms while fostering deeper connections with fans, alumni and the local San Diego community. 

By working with a nationally recognized partner headquartered in San Diego, USD Athletics aims to drive revenue, expand sponsorship opportunities and deliver an unparalleled experience for student-athletes and stakeholders alike. JMI Sports, a San Diego-based leader in media rights and venue development, will leverage its proven expertise to create innovative solutions that elevate not only USD Athletics, but the entire university community, including local activation programs, expanded sponsorship opportunities and cutting-edge multimedia strategies.

"This first-of-its-kind relationship for USD Athletics is focused on creating community activation, which will enable more partnerships and expand our collaborations with local brand entities," said Kimya Massey, Associate Vice President and Executive Director of Athletics at the University of San Diego. "This not only drives revenue growth but also allows us to further invest in the student-athlete experience."

For more on the partnership, visit USD Athletics. 

— USD News Center