Book Release: Embracing Creative Change -- Why Top Executives Desire It; But Often Reject It

Creative Change: Why We Resist It…How We Can Embrace It,” a new book written by Jennifer Mueller, Associate Professor of Management in the University of San Diego School of Business, has been published by Houghton Mifflin Harcourt.


Mueller’s book examines why corporate CEOs, top executives and other business leaders say they want creativity yet chronically reject creative solutions and embrace instead the familiar. Mueller’s research also reveals that it’s not just CEOs, but educators, scientists and others who desire but often struggle to accept new and creative ideas. 

Mueller diagnoses the hidden innovation barrier and offers solutions including:

  • a four-step process (and a fifth lifeline) to self-disrupt your current mindset and recognize creativeopportunity
  • an idea-pitching framework aimed at helping you overcome other people's sticky preference for the status quo
  • key organizational levers to disrupt the cultural beliefs holding your company back
  • tips to more accurately recognize creativeleaders who can lead organizations in productive new directions
  • strategies to generate ideas without harming your ability to make them count with the decision makers.


Mueller teaches organizational behavior and leadership classes at both the undergraduate and MBA levels in the USD School of Business. In addition to creativity, her research examines the costs and benefits of collaboration in teams. 


Mueller holds a PhD in Developmental and Social Psychology from Brandeis University. She has published in Academy of Management JournalAdministrative Science QuarterlyJournal of Applied PsychologyOrganizational Behavior and Human Decision ProcessesPersonality and Social Psychology BulletinJournal of Experimental Social Psychology and Psychological Science.  She is currently on the editorial board of the Journal of Applied Psychology as well as Organizational Behavior and Human Decision Processes.  


About the University of San Diego

The University of San Diego sets the standard for an engaged, contemporary Catholic university where innovative Changemakers confront humanity’s urgent challenges. With more than 8,000 students from 75 countries and 44 states, USD is the youngest independent institution on the U.S. News & World Report list of top 100 universities in the United States. USD’s eight academic divisions include the College of Arts and Sciences, the School of Business, the Shiley-Marcos School of Engineering, the School of Law, the School of Leadership and Education Sciences, the Hahn School of Nursing and Health Science, the Joan B. Kroc School of Peace Studies, and the Division of Professional and Continuing Education. USD recently concluded our successful $317M Leading Change: The Campaign for USD, which represented the most ambitious fundraising effort in the history of the university. In September 2016, USD introduced Envisioning 2024, a strategic plan that capitalizes on the university’s recent progress and aligns new strategic goals with current strengths to help shape a vision for the future as the university looks ahead to its 75th anniversary in the year 2024.