USD Business School to Host "Reverse Innovation" Speaker

The University of San Diego Ahlers Center for International Business will host “Reverse Innovation” speaker Vijay Govindarajan on Thursday, Oct. 16. The event takes place from 12:15 to 1:45 p.m. in the university’s Manchester Conference Center Auditorium.

Govindarajan, the Coxe Distinguished Professor at the Tuck School of Business, Dartmouth, and a New York Times and Wall Street Journal Best-Selling Author, will discuss the idea of “reverse innovation” where goods are first developed and marketed to emerging nations before being sold in the West. The event is co-sponsored by USD’s Changemaker Hub and Center for Peace and Commerce.

He will look at how companies like General Electric and PepsiCo are unlocking a world of business opportunity by capitalizing on this phenomenon instead of simply exporting products. His discussion will highlight why reverse innovation is beneficial to American corporations, why it is difficult, and who will ultimately benefit from the change.

Members of the public should RSVP to attend the free event. Reporters wishing to attend should contact Liz Harman.






About the University of San Diego

The University of San Diego sets the standard for an engaged, contemporary Catholic university where innovative Changemakers confront humanity’s urgent challenges. With more than 8,000 students from 75 countries and 44 states, USD is the youngest independent institution on the U.S. News & World Report list of top 100 universities in the United States. USD’s eight academic divisions include the College of Arts and Sciences, the School of Business, the Shiley-Marcos School of Engineering, the School of Law, the School of Leadership and Education Sciences, the Hahn School of Nursing and Health Science, the Joan B. Kroc School of Peace Studies, and the Division of Professional and Continuing Education. USD recently concluded our successful $317M Leading Change: The Campaign for USD, which represented the most ambitious fundraising effort in the history of the university. In September 2016, USD introduced Envisioning 2024, a strategic plan that capitalizes on the university’s recent progress and aligns new strategic goals with current strengths to help shape a vision for the future as the university looks ahead to its 75th anniversary in the year 2024.


Denise Ward
(619) 260-4659