USD Certificate Program Boosts Businesses Online Marketing

Owners of small and medium-sized businesses can receive hands-on instruction todevelop a successful online marketing campaign through a certificate program offered by the University of San Diego this fall.

The affordable, eight-month program in Online Marketing Strategies focuses on the "how-to" of marketingtechniques, emphasizing implementation tactics, and return-on-investment (ROI) strategies.

The program begins with an online marketing boot camp and includes courses in integrated marketing, search engine optimization, social media and Web analytics. During a capstone course, participantswill develop a working Internet marketing plan that can be put to use immediately for their businessesdevelopment.

“Since we started this program last fall, the response from small and medium-sized business owners has beenvery strong,” said Jason Lemon, USD Dean of Professional and Continuing Education. “Participantshave praised the program for the in-depth, practical information it provides and many have seen immediate benefits including dramatic growth in their social media interaction with customers.” To see a student testimonial, go to

The first course, “Introduction to Online Marketing,” begins Thursday, Oct. 11. The certificate program consists of eight courses. Seating is limited to ensure a small-group setting in a highly interactive environmentthat ensures a maximum level of instructor attention and feedback. Courses may be taken individually, however, the complete series for the certificate provides a comprehensive approach that results in an online marketing campaign. For more information on tuition fees and registration, go to, e-mail or call (619) 260-5976.


About the University of San Diego

The University of San Diego sets the standard for an engaged, contemporary Catholic university where innovative Changemakers confront humanity’s urgent challenges. With more than 9,000 students from 69 countries and 50 states, USD is the youngest independent institution on the U.S. News & World Report list of top 100 universities in the United States. The university's eight academic divisions include the College of Arts and Sciences, the School of Business, the Shiley-Marcos School of Engineering, the School of Law, the School of Leadership and Education Sciences, the Hahn School of Nursing and Health Science, the Joan B. Kroc School of Peace Studies, and the Division of Professional and Continuing Education. USD's Envisioning 2024 strategic plan capitalizes on the university’s recent progress and aligns new strategic goals with current strengths to help shape a vision for the future as the university looks ahead to its 75th anniversary in the year 2024.


Pamela Gray Payton
(619) 260-4681