University of San Diego Continuing Education Division Launches Certificate Program in "Business for

The University of San Diego’s Division of Continuing Education will launch a new art certificate program in May. The program “Business for the Arts and Nonprofit Art Organizations” (BANAO) was designed to meet the needs of the art professional and foster creative alliances, so he or she can confidently overcome the challenges of today’s art market. A free Informational Session will be held at USD’s Manchester Executive Conference Center on Tuesday, April 21 from 6-7pm for potential students to meet instructors and learn about the program. 

The program’s mission is to provide the necessary skills so that students and working professionals can understand the challenges of the art market. This unique certificate is directed to the art and cultural sector including art executives, artists, art marketing professionals and gallery owners who want to gain more knowledge about their profession. The program aims to provide students with the “Best Practices” for managing an auction house, gallery, museum, theatre or foundation.  Workshop topics include fundraising, leadership, management strategies and the application of new technologies for marketing. The program is composed of 10 modules or 96-120 hours and students will meet two consecutive days on a monthly basis.

According to the 2002 Commission for the Arts Report in San Diego, some 85 nonprofit arts and culture organizations contributed an estimated $217 million to the local economy. Jodi Waterhouse, Manager of Corporate and Professional Programs for the Division of Continuing Education commented “Art professionals need to be aware of the impact that arts and culture have on the economy and learn how to develop partnerships to maximize financial opportunities, lead, promote and advocate for the arts with the right skills.”

In addition, San Diego’s cultural environment is influenced by its neighbor city of Tijuana; therefore, it is vital to introduce our students to Mexico’s art market. According to Waterhouse, “The arts certificate program has a bi-national perspective that distinguishes it from other art business programs in the nation and will serve the needs of art professionals on both sides of the border.”

For more information regarding this program and registration please contact Karla Duarte, Academic Art Program Coordinator at or (619) 260-5986 or go to The University of San Diego is located at 5998 Alcalá Park, San Diego, CA 92110.

The University of San Diego's Office of Corporate and Professional Education provides a variety of training opportunities that are designed to give companies working within the national and international business arena the competitive edge. Specific training programs are developed to help top executives lead effectively, middle managers manage efficiently, administrative staff support proficiently, as well as provide the business skills and tools for sales forces that are necessary to build a company's market share and ensure its continued growth and success.


About the University of San Diego

The University of San Diego sets the standard for an engaged, contemporary Catholic university where innovative Changemakers confront humanity’s urgent challenges. With more than 9,000 students from 69 countries and 50 states, USD is the youngest independent institution on the U.S. News & World Report list of top 100 universities in the United States. The university's eight academic divisions include the College of Arts and Sciences, the School of Business, the Shiley-Marcos School of Engineering, the School of Law, the School of Leadership and Education Sciences, the Hahn School of Nursing and Health Science, the Joan B. Kroc School of Peace Studies, and the Division of Professional and Continuing Education. USD's Envisioning 2024 strategic plan capitalizes on the university’s recent progress and aligns new strategic goals with current strengths to help shape a vision for the future as the university looks ahead to its 75th anniversary in the year 2024.