New Free Program at USD School of Business Will Prepare San Diego Small Businesses to Go Global

Monday, December 14, 2020TOPICS: International

Announcing the Global Readiness Program
begin quoteThrough supporting San Diego’s small businesses, the Global Readiness Program will ultimately benefit the economic competitiveness of the San Diego region.

SAN DIEGO – The Ahlers Center for International Business at the University of San Diego School of Business is announcing the Global Readiness Program — a new, no-cost fellowship for San Diego small businesses seeking to expand sales to international markets. The program is now accepting applications from small businesses with no international experience, and those interested are advised to attend an information session scheduled for December 15.

“The benefits of internationalization are very significant, especially right now, but only 1% of U.S. businesses are currently exporters,” said Eileen Daspro, clinical professor of International Business. “With the current crisis, there’s a unique opportunity for small businesses to pivot and reach out to international markets. USD is excited to offer the Global Readiness Program, which was created to help them do just that.”

The benefits of reaching international markets include: increasing sales revenue by reaching out to 95% of world's consumers outside the U.S.; diversifying client base to include foreign markets and reduce dependence on the U.S. market; and increasing profits by reducing costs though scale economies or commanding higher margins for world class products abroad.

After an application process, 20 companies will be selected to participate in the first cohort of the Global Readiness Program, lasting four months in the spring of 2021. These companies will receive free personalized guidance from international trade professionals, attend trade-focused workshops with access to international market research databases, get the opportunity to assess their firm’s global readiness by completing the CORETM diagnostic tool and develop a clear action plan to take their product/service to new international markets.

San Diego businesses interested in the program are advised to learn about the Global Readiness Program and how to apply by attending the upcoming information session.

WHAT:      Global Readiness Program Information Session

WHEN:      Tuesday, December 15 at 5:00 p.m.


The application deadline for the first cohort is December 18.

The Ahlers Center has 25 years of experience leading 100+ international business consulting projects on four continents, and is ranked second for international business in California (College Factual, 2020). Through supporting San Diego’s small businesses, the Global Readiness Program will ultimately benefit the economic competitiveness of the San Diego region. It is designed to complement the World Trade Center San Diego’s flagship MetroConnect program by supporting local businesses with differing levels of international experience as they seek to grow their sales internationally.

This unique fellowship offered through the USD School of Business is a free opportunity made possible by a generous gift from John Ahlers that aims to maximize San Diego’s position in global commerce.

About the University of San Diego

The University of San Diego sets the standard for an engaged, contemporary Catholic university where innovative Changemakers confront humanity’s urgent challenges. With more than 9,000 students from 69 countries and 50 states, USD is the youngest independent institution on the U.S. News & World Report list of top 100 universities in the United States. The university's eight academic divisions include the College of Arts and Sciences, the School of Business, the Shiley-Marcos School of Engineering, the School of Law, the School of Leadership and Education Sciences, the Hahn School of Nursing and Health Science, the Joan B. Kroc School of Peace Studies, and the Division of Professional and Continuing Education. USD's Envisioning 2024 strategic plan capitalizes on the university’s recent progress and aligns new strategic goals with current strengths to help shape a vision for the future as the university looks ahead to its 75th anniversary in the year 2024.


Renata Ramirez
(619) 260-4658