Graduate Business Students Give Business Insights to San Diego-Tijuana Cross-Border Business of the Year

Wednesday, July 1, 2020TOPICS: International

USD-CETYS Master's in Global Leadership students present their capstone project virtually

In June 2020, the first cohort of the USD-CETYS Master of Science in Global Leadership (MSGL) dual-degree presented their global leadership capstone project to the international business development manager at Chosen Foods. The MSGL capstone provided students the opportunity to apply their cross-cultural leadership skills and business acumen to a local company seeking to grow their business through enhanced international competitiveness and overseas expansion. The students acted as consultants and produced overseas market development plans for Chosen Foods’ best-selling products abroad.

Chosen Foods is a San Diego-based business, which is now one of the fastest-growing health food companies in North America. It's a leading producer of 100 percent pure avocado oil and avocado-inspired cooking products. The San Diego Regional Chamber of Commerce recognized Chosen Foods as its 2019 Cross-Border Business of the year. The firm embraces its Mexican roots and celebrates the rich culinary traditions of the region as well as the positive connection between people, delicious food and a healthy environment.

The capstone experience allowed MSGL students to execute an international consulting project from start to finish. Students were assigned products and potential markets to assess. They employed global project management fundamentals, international marketing and competitive intelligence tools to generate meaningful insights for Chosen Foods in its drive to expand internationally.

“Now more than ever, the skillset of these graduates will be in high demand. They are uniquely poised to lead cross-border business development under the new USMCA (U.S. Mexico Canada Agreement) entering into force on July 1, 2020," says Eileen Daspro, clinical professor of international business. "Moreover, they are prepared to spearhead the initiatives to identify, develop and execute new international business development opportunities which will allow their companies to compete more effectively on a global scale and generate additional, diversified revenue streams from overseas markets. In today’s current economic climate, their skillset is world-class.” 


Renata Ramirez
(619) 260-4658