SIBC Students Present their International Consulting Project to 110 Year-Old Family Business in Guadalajara, Mexico

Monday, December 10, 2018TOPICS: International

USD Student International Business Council Student Members Exploring the Town of Tlaquepaque, MexicoUSD SIBC Student Members Visit the Mexican Company, URREA.
begin quoteThe students conducted a competitive intelligence project for the U.S. Marketing Director, in support of their future plans to grow the brand outside Mexico.

Last month, students from the University of San Diego Student International Business Council (SIBC) traveled to Guadalajara, Mexico to present the results of an international business consulting project to the marketing team at Urrea. Urrea is a 110-year-old family business and one of Mexico's largest companies in the tool and home furnishing industries with a growing international presence. It has garnered important industry excellence awards including national prizes for quality, innovation and workplace environment.

The students conducted a competitive intelligence project for the U.S. Marketing Director, in support of their future plans to grow the brand outside of Mexico. SIBC members Nicholas Faber, Jennifer Almada, Madeline Jackson and Chaler Turnley presented their findings to Urrea's U.S. Marketing Director. They also had the opportunity to tour the company, including its distribution center and factory showroom. In addition to gaining hands-on work experience in international business, students explored the historical sights of colonial Guadalajara and the colorful, picturesque town of Tlaquepaque. SIBC students were accompanied by Clinical Professor of International Business and an SIBC faculty advisor, Dr. Eileen Daspro.

The University of San Diego School of Business is one of only three universities in the nation with a privately-endowed, student-run SIBC. The mission of the SIBC is to empower students through the ethical advancement of international commerce by developing leadership, entrepreneurial ability and global interaction.

Contact:

Renata Ramirez
renataramirez@sandiego.edu
(619) 260-4658